http://scottgould.me/social-media-planning-in-4-phases/ A thinking blog for thinking people Fri, 30 Jul 2010 02:37:14 +0000 hourly 1 http://wordpress.org/?v=3.0 http://scottgould.me/social-media-planning-in-4-phases/comment-page-1/#comment-1302 Scott Gould Wed, 27 Jan 2010 14:09:28 +0000 http://scottgould.me/?p=1209#comment-1302 Totally. For personal accounts, this stuff doesn't matter - but when my agency works with businesses, we've made sure we can replicate success again and again. Totally. For personal accounts, this stuff doesn't matter – but when my agency works with businesses, we've made sure we can replicate success again and again.

]]> http://scottgould.me/social-media-planning-in-4-phases/comment-page-1/#comment-1301 eaon pritchard Wed, 27 Jan 2010 13:23:26 +0000 http://scottgould.me/?p=1209#comment-1301 good work. I'm coming from an advertising/marketing perspective so at the end we look for 'outcomes', albeit incremental.<br>So the flow is: goal > wisdom > action > status good work. I'm coming from an advertising/marketing perspective so at the end we look for 'outcomes', albeit incremental.
So the flow is: goal > wisdom > action > status

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