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	<title>Comments on: Social Media Planning, In 4 Phases</title>
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		<title>By: Scott Gould</title>
		<link>http://scottgould.me/social-media-planning-in-4-phases/#comment-1365</link>
		<dc:creator>Scott Gould</dc:creator>
		<pubDate>Wed, 27 Jan 2010 14:09:28 +0000</pubDate>
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		<description>Totally. For personal accounts, this stuff doesn&#039;t matter - but when my agency works with businesses, we&#039;ve made sure we can replicate success again and again.</description>
		<content:encoded><![CDATA[<p>Totally. For personal accounts, this stuff doesn&#039;t matter &#8211; but when my agency works with businesses, we&#039;ve made sure we can replicate success again and again.</p>
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		<title>By: eaon pritchard</title>
		<link>http://scottgould.me/social-media-planning-in-4-phases/#comment-1364</link>
		<dc:creator>eaon pritchard</dc:creator>
		<pubDate>Wed, 27 Jan 2010 13:23:26 +0000</pubDate>
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		<description>good work. I&#039;m coming from an advertising/marketing perspective so at the end we look for &#039;outcomes&#039;, albeit incremental.So the flow is: goal &gt; wisdom &gt; action &gt; status</description>
		<content:encoded><![CDATA[<p>good work. I&#039;m coming from an advertising/marketing perspective so at the end we look for &#039;outcomes&#039;, albeit incremental.So the flow is: goal &gt; wisdom &gt; action &gt; status</p>
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