http://scottgould.me/spreadability-the-new-sensibility/ Thu, 08 Dec 2011 04:29:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://scottgould.me/spreadability-the-new-sensibility/#comment-1471 Scott Gould Wed, 03 Mar 2010 03:58:01 +0000 http://scottgould.me/?p=1348#comment-1471 From a corporate viewpoint, Social Comms are far cheaper than traditional reach and broadcast. I agree with what you are saying, but from a company or charity standpoint, the reality is that the costs are indeed reduced. From a corporate viewpoint, Social Comms are far cheaper than traditional reach and broadcast. I agree with what you are saying, but from a company or charity standpoint, the reality is that the costs are indeed reduced.

]]> http://scottgould.me/spreadability-the-new-sensibility/#comment-1470 Erica Glasier Tue, 02 Mar 2010 20:24:50 +0000 http://scottgould.me/?p=1348#comment-1470 Equating creativity, time and thoughts (expertise, strategy) with "low cost" is an error & diminishes creative work. The ultimate execution of a great idea might be "cheap", but the people power that makes it intelligent, surprising & viral is worth a lot. Equating creativity, time and thoughts (expertise, strategy) with “low cost” is an error & diminishes creative work. The ultimate execution of a great idea might be “cheap”, but the people power that makes it intelligent, surprising & viral is worth a lot.

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