Video: What Do Consumers Really Want?
If you can’t see the above video, click here, or watch it directly on YouTube. Today I’m sharing a video that changed my life. I watched this in February 2009 when on a weekend break in Cornwall, and as I saw Joe Pine’s TED Talk on The Experience Economy, it resonated deeply within me because it explained [...]
If Your Blog Is REALLY Your Home, Then:
Everyone know’s Chris Brogan‘s famous analogy of a blog being like your home, where you invite people back to, and your Social Media profiles being like outposts where you meet those people in the first place. But if your blog is REALLY your home, then the implications are deeper than just bringing them to a [...]
The Social / Broadcast Matrix
I wrote last week about ‘Broadcasting Social Media‘, and how many conferences are a contradiction in terms when their content is about Social Media, but they have no social interaction or discourse – just speakers broadcasting a social message. This got me thinking. If you can broadcast social, then that says something about the channel that is [...]
Do You Believe In A Flat Social Media Earth?
One of the mantras of Social Media advocates (of which I’m one) is the flatenning effect. It’s what I noticed a year ago (and wrote about here) when I was able to speak directly to directors, CEOs, managers and decision makers without getting asked “And who are you?” by a secretary before being refused to [...]
Pepsi and a Thought About Cause Marketing, Authenticity and Commonality
Yesterday we discussed Amazon and the challenge intangibles and digital products have with perceived value. I must say, the comments yesterday were rich and deep, and it’s really got me thinking. I’ll be picking up this theme again very soon – if you haven’t said a word there yet, please do leave a comment on what [...]
Rage Against The Machine: The Case Study In Spreadability vs Reach
In case you didn’t know, the UK is experiencing, right now, one of the greatest Social Media case studies ever. The headline and subtext from the BBC is this: “Rage Against the Machine beat X Factor winner in charts: Rock band Rage Against the Machine have won the most competitive battle in years for the Christmas [...]
4 Issues With Comments, And Why Most Blogs Are Anti-Social
Last Friday I posted a video about the gripe I have with bloggers who tag “What do you think?” onto the end of blog posts in order to make them social. What followed was a really great discussion in the comments section that I want to highlight and then add some more ideas to mixing pot. [...]