Tag Archives: brands

Video: How McDonalds Turned It Around

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If you can’t see the video above, click here.

I recently found MeetTheBoss.tv – a site full of interviews with executives from organisations and brands you know, and some you don’t. It takes a bit of time to go through, and you have to sign up to see the full length videos, but it is worthwhile.

You’ve probably seen McDonalds brand transformation over the last 5 years, both in their stores and in their branding – in fact, you probably can’t miss it. Even in the middle of nowhere in Spain, there’s McDonalds – a testimony to the power that this brand wields.

This video tells the inside story of how they turned things around, which contains some pretty useful insights. Note that you will have to sign up to view the video, which does give me an affiliate rate back, however that’s just a nice perk for what is a useful resource for you, so please don’t feel obliged to lend me the pennies!

Your Leading Thoughts

  • What is your number one take away from this video? How is it useable for your organisation?

What Have You Bought, Because Of Social Media?

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We had a great discussion on yesterday’s post, where I shared a video and we debated whether or not it made you buy the product they were advertising.

Here’s the question I’d like to ask: what have you bought because of Social Media?

For example:

  • have you bought books because someone on a blog recommended one?
  • have you attended an event because someone tweeted about one?
  • have you bought expensive goods because someone linked to them?
  • have you bought a brand’s product or services because it engaged with you?
  • have you attended or bought local because a local business engaged with you?

I think we can mine an incredible amount of insight if we all share our experiences – which is why I’m asking you please to not just read but comment, as well as asking you to share this article profusely so we can grow our data set.

Looking forward to discussing with you – I really do think it will help us all a lot,
Scott

What is the Real Asset?

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The Paper BoyIn talking to some newspapers recently, I’ve started challenging people to think about what their real asset is. As information becomes more and more commoditised, and price is no longer the differentiator that it once was, rethinking what a business’ real asset is is critical to staying alive today, let alone gaining a competitive advantage.

More often than not, the real asset is the thing that you can’t take away. Let’s consider some business types:

For Newspapers

If a newspaper thinks its asset is the delivery of news, then what happens when someone can deliver it that faster, sooner, more individualised and as it breaks? The newspaper can try and become more technologically aware or resist it like Murdoch, or it can understand that its real asset is the ability to gather to news.

Think about it – a local newspaper knows its local community like few others do. If it wanted to pull together and network local businesses, identify and rally around a cause, gather information about a happening, it could do so easily. Continue reading →

Some thoughts on Social Shopping and Click Consumerism

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httpv://www.youtube.com/watch?v=Ed5vJeaEuzA

If you can’t see the video, click here. You can see the video on YouTube.

At the moment we’re having a lot of discussions on the Like Minds LinkedIn group, and one of these discussions recently was about Facebook’s new Social Plugins and how people felt this created a new level of trust and social authority.

As you know, I did a video about this last week, in which I use lots of long words and jokes to basically point out this is move means we trust something more if we see our friends have liked it. Continue reading →

How Apple Created a New Level of ‘New’ with the iPad

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We all know that Apple’s marketing and buzz machine is one of the best in the world. So when the iPad was announced, there was every expectation that there’d be the same buzz as always: some people love it, some people hate it, but for sure, everyone is talking about it.

There’s only one problem with Apple’s model, and it’s an issue of anticipation and expectation. Namely, it is this:

Apple do such a good job of hyping and showing the new thing off, that when I get my hands on the new thing, nothing is new anymore.

You know what I mean here. I remember touching the iPhone for the first time, and as cool as it was, the demonstrations on the website had done such a good job of showing the device to me, that physically holding it had little new about it. Continue reading →

Creating Conversation Around Brands

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In this video filmed by Contagious Magazine at the WOM UK Espresso Briefing in March, I talk a little about what Spreadability means for businesses and brands today:

httpv://www.youtube.com/watch?v=U7FyBeto2HY

The question is – understanding that knowing what Spreadability is is one thing, and doing it is another – how do we create conversations around brands? Continue reading →