What Have You Bought, Because Of Social Media?
We had a great discussion on yesterday’s post, where I shared a video and we debated whether or not it made you buy the product they were advertising. Here’s the question I’d like to ask: what have you bought because of Social Media? For example: have you bought books because someone on a blog recommended [...]
What is the Real Asset?
In talking to some newspapers recently, I’ve started challenging people to think about what their real asset is. As information becomes more and more commoditised, and price is no longer the differentiator that it once was, rethinking what a business’ real asset is is critical to staying alive today, let alone gaining a competitive advantage. [...]
How Apple Created a New Level of ‘New’ with the iPad
We all know that Apple’s marketing and buzz machine is one of the best in the world. So when the iPad was announced, there was every expectation that there’d be the same buzz as always: some people love it, some people hate it, but for sure, everyone is talking about it. There’s only one problem [...]
