Tag Archives: case study

What Have You Bought, Because Of Social Media?

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We had a great discussion on yesterday’s post, where I shared a video and we debated whether or not it made you buy the product they were advertising.

Here’s the question I’d like to ask: what have you bought because of Social Media?

For example:

  • have you bought books because someone on a blog recommended one?
  • have you attended an event because someone tweeted about one?
  • have you bought expensive goods because someone linked to them?
  • have you bought a brand’s product or services because it engaged with you?
  • have you attended or bought local because a local business engaged with you?

I think we can mine an incredible amount of insight if we all share our experiences – which is why I’m asking you please to not just read but comment, as well as asking you to share this article profusely so we can grow our data set.

Looking forward to discussing with you – I really do think it will help us all a lot,
Scott

A Tale Of Two Case Studies: Amazon, Pepsi, and Tangible Intangibles

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ebooks kindle amazon2009 ended and 2010 began with two huge headlines for the mainstream adoption of Digital and Social Medias, on the back of what I documented last week as what I consider will be looked back on as a landmark case study with Rage Against The Machine’s Christmas Number 1 victory over the X-Factor. I’ll go into some analysis in a moment, but first, here are the headlines:

2009′s end of year news came in the form of the Amazon Kindle e-book reader: on Christmas Day, for the first time ever Amazon sold more e-books for the Kindle than they sold physical books (Amazon.com). Charlie Sorrel, writing in Wired’s article, points out that this surge most likely comes from customers who received the Kindle as a gift, but acknowledges that whilst this doesn’t mean e-books outsold physical books over the Christmas period, “what this still means is that e-books are now mainstream.” Mashable made a similar remark, saying “e-book sales still pale in comparison to the countless paper books that were sold this Christmas season. We do have to give credit where it is due, though; it is another milestone for the constantly-growing e-commerce giant.” Continue reading →

4 Flaws To Learn From Eurostar

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So there’s lots of buzz right now about Eurostar’s mass travel delays following a train failure mid-Channel Tunnel, and the subsequent issues surrounding the handling of their Social Media presence by self-called ‘Conversation Agency’ We Are Social.

I am not intending to repeat much of what’s already been said, nor lay out the background of the situation, which is neatly summarised at TechCrunch. You can read what I have found to the best articles on the theme of this being a Communications problem as opposed to a Social Media problem at BrandRepublic, Digital Stuffing and at Rob Fenwick’s blog, with thanks to Mack Pack for pointing me there with his good summarising post. My aim is to discuss the flawed view of the majority that is held towards Social Media. Continue reading →

Rage Against The Machine: The Case Study In Spreadability vs Reach

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In case you didn’t know, the UK is experiencing, right now, one of the greatest Social Media case studies ever. The headline and subtext from the BBC is this: “Rage Against the Machine beat X Factor winner in charts: Rock band Rage Against the Machine have won the most competitive battle in years for the Christmas number one”

But the real headline here is this: that 3 months of prime time television marketing and audience engagement are beaten by Social Media. Continue reading →