ScottGould.me

Old Spice: Put All The Kids In The Show, and…

Old Spice: Put All The Kids In The Show, and…

… and all the parents come to see them perform. It’s a trick as old as time, and a trick that schools have been using for years. When it comes to getting people to attend the school play, there is no better way than making sure you give every kid a part — because then [...]

Using A Community

Using A Community

I’m really enjoying Dan Blank’s blog at the moment. I first caught onto him through my close friend Andrew Davies at idio, and I’ve been following him for a while, but it seems these past few weeks I’ve really caught onto his writing a lot more. Last week he wrote a post that I knew [...]

B2B & Social Media: Provide A Solution

You’ve probably heard at one point or another the question “does Social Media work for B2B?” Perhaps you’re even asking it yourself. One of the main things that helped with me this is a post by Dan Blank called “Creating Interest vs Providing Solutions” from late last year. Dan says a number of pertinent things [...]

Together

Together

It’s a concern of mine that despite all our social media, people still don’t do things together. Words like community, team, collaboration, relational, participatory, social – they are all over Twitter, but then when you share these links or comment on these posts, do you get a reply? When you ask people not what they [...]

Are You A King, Or A King-Maker?

Are You A King, Or A King-Maker?

I wrote yesterday about my dear friend Trey Pennington who I described as a king-maker. People really liked the analogy of being a king or king-maker, which isn’tĀ surprisingĀ - but I wonder how many people really are making kings? It’s far more rewarding, effective and exciting to be the king-maker, than trying to put yourself on [...]

4 Things Charities Can Learn From Christian Aid Week

If you can’t see the video above, click here, or watch it directly on YouTube. I got an email last week from Sally Douglas from Agenda21Digital.com asking me to say something about Christian Aid Week which runs all this week to raise awareness and finances for some core social justice issues around the world. Why [...]

Social Means Celebration – Not Hiding

Social Means Celebration – Not Hiding

I find the Social Media world can be a contradictory one at times. One of the virtues that is extolled in this social world that we talk about is valuing people for who they are, being relevant to them, and celebrating uniqueness. Yet I find that whenever I talk about how I am a follower [...]

Mass Relationship

Mass Relationship

In the comment section of our discussion this week on Social Media not being ‘social’, Robin Dickinson and I discussed the future of conferences, namely that the future could be a future without them altogether. Robin and I have been discussing this on Skype since July and his point is, ‘why in the 21st century [...]

Do Talk Do – What Collaboration Looks Like

Do Talk Do – What Collaboration Looks Like

I’m on a warpath. I’ve decided that most of the content consumed on a daily basis is the digital equivilent of frozen ready meals that get warmed and served up in 5 minutes, before being forgotten, having added no nutrition value to the body, and being dropped out into the toilet a day later in [...]

The Issue With Social Media Events: They Aren’t Social

The Issue With Social Media Events: They Aren’t Social

Let’s be honest today. The feedback is coming in from some events running right now – SxSWi, SMWF and some reviews from Like Minds, and something is clear to me: we still are thinking top down. Yesterday Valeria Maltoni posted “SxSWi in Quotes“, which comprised mostly of people saying their favourite thing at South By [...]