Are you build Community or Connections?

So I’m sat here at the Like Minds Summit reflecting over the last few days at Like Minds where we’ve played host to over 300 people, and I don’t know where to start.

First off, I’m not one to chest beat and bang my own drum (as much as Chris was telling me I should), so I’d rather you watched this incredible video put together by the always excellent Documentally.

I guess that main thing I want to say to everyone is what I’ve been saying for a little while now about Connections Over Community. Community support is great – but it only gets you so far. If you really want to do something, and achieve something, then you need to begin building connections out of that community,

The takeaway from Like Minds, then, is to go and pick up the phone, or send an email or a tweet, and get some face-to-face time with the connections you’ve made. There’s too much much talk and not enough action these days – so often because we’re so busy building our own communities rather than developing connections that enable to us to really be helpful.

Surely all the talk of ‘social’ needs to come around into this?

No More Big Events?

Election night crowd, Wellington, 1931

Yesterday Seth Godin rocked the boat with another post that many people disagree with: No More Big Events.

This short post said that big events don’t work because they aren’t as good as “frequent cheap communication”. Scott McKain wrote a long response on why he disagreed which is worth a read.

I don’t disagree with Seth. Why, in an age of such connectedness, do we still try to fill rooms? Continue reading

What The World Needs Now

who tha´ man?This on the BBC is interesting. It’s a short clip of delegates at TED saying what they think ‘what the world needs now’ in 18 seconds. They all hinge on action. But my favourite is from Arianna Hugginton who said beautifully that ‘we need greater simplicity.’

I’m trying really hard to get a mission statement together for Like Minds. I’ve tried ‘challenging thinking to change our actions’ which is too long – and ‘challenging thinking’ which is too vague. I tried ‘open source thinking’ which means we should be free (which we aren’t), and I’m tried ‘making ideas accessible’ which hinges too much on the ideas and not the delivery of those ideas.

Like I say, an idea that goes nowhere is just an ideal, and Arianna as well as others in that video echoed that we need less people complaining and bulldozing, and more people collaborating and building. That’s also the theme of this incredible talk by Jamie Olivier, who won this year’s TED Prize for his campaign to teach every child about food. Continue reading

Creating A People-To-People Conference

One of the greatest challenges that we face is to deliver on our ideas. On Saturday I asked the question on Twitter, “When it comes to ideas, what’s important? Making them accessible? Uniting people to ideas? Making ideas happen? Having lots, or a few?” The resounding response was “making ideas happens”.

The challenge that the Like Minds team faced this year was to make the idea of ‘people-to-people‘ happen, rather than letting those ideas become ideals that are never actualised. Continue reading

Are You A Builder Or A Bulldozer?

It’s easy to tear things down. I learnt as a young boy that there’s little effort and lots of joy to wrecking things. But building something takes time and hard work.

It is easy to criticise and get the attention for being vocal. It’s hard to build behind the scenes, or deal with situations offline, rather than publicly point the finger. Continue reading

Flatness, Equality, Social Media and Communism

httpvhd://www.youtube.com/watch?v=ashKB16gyvc

Last Friday we had some great discussion on the idea of a “Flat Social Media Earth. In the above video, I’m just bringing a few more thoughts to the table, but first, I just want to recap what was said in the comments:

Jeroen Hoekman said, quite radically, that,

it is impossible for social media to be flat. Unequality is intrinsic to Social media. People have so many “friends” or “followers”, because they want to feel popular, feel like a celebrity. Make people equal and you might kill social media.” Continue reading

Building Community Part 1

What follows is what I have observed about building community over the last 10 years. There are 10 steps, each of which builds on the other, but can always be revisited. Today is part 1 and the first 3 steps.

1. Prepare

Before any discussion of community there must be personal preparation. Because community is relationship around more than it is relationship with, you must prepare yourself to be an effective catalyst. Community requires activation. A leader activates community and makes it happen – they unite people and ideas with other people and other ideas that previously had not come together.

What do you prepare? Your voice, your vision, your values. Continue reading

Friendship 2.0 and Beyond

httpv://www.youtube.com/watch?v=r0h0LlCu8Ks

There’s a great discussion going on right now at my friend Robin Dickinson‘s blog on “Building Relationships: A Question of Quality Over Quantity” (go and read it!)

Today I’m hoping we can pick up on a key topic that has risen from the comments on Robin’s post, mainly about what I guess is easiest to describe as Friendship 2.0. We’ll look at what’s wrong with the current idea of friends, how we misplace confidence in community, and how we can move forward with genuine connections that get things done. Continue reading

Pepsi and a Thought About Cause Marketing, Authenticity and Commonality

All Good Children Go to HeavenYesterday we discussed Amazon and the challenge intangibles and digital products have with perceived value. I must say, the comments yesterday were rich and deep, and it’s really got me thinking. I’ll be picking up this theme again very soon – if you haven’t said a word there yet, please do leave a comment on what others have said.

Today we’ll look at the second case study, namely Pepsi’s decision to invest it’s $20 million Super Bowl spend rather into Social Media. As I said yesterday, I’d certainly recommend reading both ABC News’ article and Augie Ray’s article at the Forrester Marketing blog, as they both provide excellent analysis and further examples of other companies doing similar things. I don’t actually want to talk about Social Media here though, as they haven’t started the campaign yet – I actually want to focus on Cause Marketing, Authenticity, and, well, you can read the title! Continue reading