I’ve been thinking and writing for a little while now about the underlying concepts of Social Media – stuff that I keep on insisting to people are the ‘bigger concepts’ that are regardless of tools, much of which enters the realm of cultural and economic commentary. I started examining the change from an industrial economy to a knowledge economy – essentially discussing the fact that the majority of businesses in Western World now deal mostly with intangibles that are knowledge-based as opposed to production-based. For me, this was ‘The Reason Why Most Companies Don’t Get It‘, because it requires these companies to cease managing people like parts in a production process, and adjust to leading and developing the knowledge skills of their staff in this knowledge economy. Continue reading →