In this video filmed by Contagious Magazine at the WOM UK Espresso Briefing in March, I talk a little about what Spreadability means for businesses and brands today:
httpv://www.youtube.com/watch?v=U7FyBeto2HY
The question is – understanding that knowing what Spreadability is is one thing, and doing it is another – how do we create conversations around brands? Continue reading
Sometimes I’m just stupid. I’ll be honest with you. So when it comes to Social Media integration and management, I like things to be clear and simple.
I just want to share this simple method we have at Aaron+Gould for managing client Social Media. Perhaps you can do something with it. These are our 6 classifications of social media engagement:
1. Indirect Positive Mention
2. Indirect Querying Mention
3. Indirect Negative Mention
4. Direct Positive Mention
5. Direct Querying Mention
6. Direct Negative Mention
When monitoring engagement (the first 3 are conversation about, the second 3 are conversation with), we can immedately act accordingly because we have protocols in our guidelines for what should be done under each circumstance.
One more thing: we see any engagement as an opportunity, not a threat, and our guidelines are all geared with this in mind.
Question: What can you do with this and where can you take this?
I wrote recently that
Consider the worn-out ‘Social Media is a conversation‘ mantra. Yes, conversation is a part of Social Media, but not everyone wants to talk non-stop with you! Consistent conversation is a rare thing when compared to how much conversation is going on. Thinking that everyone will now post on your businesses’ Facebook Page is flawed thinking. They won’t, because there is no reason to. It’s overestimation of participation.
When working with clients I clarify this as separating Conversation About from Conversation With. I’ve been talking about ‘making things personal’ but in doing so I think I’ve overestimated myself the subtle difference between these two very different kinds of conversation. Continue reading