2010: Make Sense, Or Die

Everyone’s giving their predictions for 2010. Here’s mine: Make Sense Or Die.

There’s too much content, both online and offline, for everyone to cohabit – meaning those that lack clarity will, by the end of 2010, die. Furthermore those who aren’t making sense probably don’t have much money left to continue not making any sense, so unless they start making sense, they too will die.

This isn’t just bloggers. This is everyone in the industry of Social Media, Social Business, and whatever else you can put ‘Social’ in front of. The BS wears off this year, because likeminded people who know what they are doing are getting together – and guess what – they have more than celebrity status to back their talk – they have their own actual case study proof.

There’s a gravestone out there with a whole bunch of websites and businesses names on it – and the only way to survive 2010 is to make sense.

Making it tangible, here’s the way I see it:

  • Make sense by providing frameworks, step-by-step actions, case studies and models, or die by producing rehashes of old posts, non-ordered calls to random actions, and posts with toe-deep analysis, while someone else makes the bold move to do the former.
  • Make sense by being real, having personality, and most of all, being vulnerable, or die by being arrogant, distant, and unhuman, while someone else makes the bold move and has the guts to do the former.
  • Make sense by showing us how you’ve walked your own talk, with case studies to prove it, or die by being too much of a celebrity or airhead to roll your sleeves up and work, while someone else makes the bold move to do, and profile how they are doing, the former.
  • Make sense by sharing content that cost you more than time to develop, or die by keeping it locked up while someone else makes this bold move.
  • Make sense by turning the microphone on other people and giving voice to their stories, or die by keeping it on yourself while someone else makes this bold move.
  • Make sense by making Social Media make sense to the bottom line and the early majority, or die while trying to be ‘just like so-and-so’ and becoming another cheap copy of an original, while someone else draws the actual paying attraction by doing the former.

Happy 2010. I’m ready to make sense. Are you?

Confessions, Part 1

I'm listening

Last night Ruairi Fullam linked me to this post from ProBlogger, from May. As I read down the page, I got convicted by the following words from Chris Guillebeau:

The time to start presenting your big ideas is when you can no longer keep them to yourself in good conscience.

When you reach that same point, and when you’re willing to sacrifice for it, nothing can stop you. Some of the best advice I heard came from John Wesley at PicktheBrain.com. John told me that the turning point for his site was when it went from being about what he wanted to what the readers wanted.

I’ll be honest and open – I think I’m doing the first part – presenting big ideas. Perhaps the ideas are a little too conceptual… But anyway… What I am sure of, is that I’m not doing the second.

I love getting comments from you all – and as I’ve said, your comments and feedback have helped me find my voice. But I’m pretty conscious that I’m still very much writing for me, not for you. Now for some bloggers that’s fine, but I don’t want to sit down with the rest of the crowd. The whole idea of Like Minds is collaboration over innovation, and that’s the same thing people should find here.

So, I guess what I’m saying is, I’m all ears and eyes: tell me what I’m saying that helps you, what’s just plain nonsense, and what you’d like to have more of.

To help you, let me give the general areas of discussion here: innovation, experience, social media, marketing, branding, leadership, tribes, GTD, character, change.

Now, the floor is yours.

Relaxed, Refreshed, Re-envisioned

The view right now...So I’m back from holiday. It was great – you can check out some photos here and here, as well as some video. I was very unplugged, no blogging, a little tweeting, and my Google Reader is like an overgrown orchid. I’m very relaxed, very rested, and very refreshed.

But most of all, I’m re-envisioned.

There’s nothing like time away to get perspective, and at the end of every day, I’ve had the peace of mind to consider my purpose. That’s right – purpose. Not the inconsequential, the temporal, or even the financial, but the things that I will regret for eternity if I do not do. The things that I was born to do.

I make no apologies for openly discussing my Christianity, and as the domain reads scottgould.me, I’m not inclined to ever to do so. Furthermore, your wonderful encouragement as of late inspires me to continue to be open, real and honest. No surprise, then, that this discussion of purpose is first and foremost a spiritual thing. Now for me, this isn’t some wishy-washy effervescent saying that has some ethereal meaning, nor is it a vague pointer of possibility. My purpose is in my hands, and I must work it out.

Now, I’m great at working hard. I regularly work 18 hour days. No problem with hard graft. But I’ve not been so good at working smart – i.e., being effective and efficient. Getting Things Done has helped me dramatically with this, however whilst reading The Four Hour Work Week, I’ve been inspired to work even smarter, and to work far more effectively and efficiently. Perhaps the greatest quote for me thus far has been:

Doing an unimportant task well does not make it important

I’ll get to writing more about my practical everyday working of this later, but if you look through a 50,000 foot lens, this is saying to me: doing things that aren’t my purpose well does not make them my purpose. Cold water in the face. Breath. Read it again. Doing things that aren’t my purpose well does not make them my purpose.

In other words I can run a great business, handle clients well, market myself wonderfully, etc – but that does not make business my purpose. As far as I’m concerned, business is a means to an end, a means to fulfilling a purpose that is far greater than any of these things.

Here’s the deal: it’s all about people. People. And as long as my head is stuck in paper work and posturing, I’m missing out on what it’s all about. I don’t want to be a successful businessman, have my home and my gadgets, enjoy great holidays, care for my family and friends, and that’s it. I want to be a successful businessman who uses the business, the influence, and the profits, all to help people – people I know, people I don’t, people near and people afar off.

The more I read the news, the more I watch documentaries, the more I see tomorrow’s generation, the more I see the pains of this world, the more I realise how selfish it is to live for yourself, your family and your friends, and no more. For every person reading this post right now, the world doesn’t just need our empathy – although that’s better than ignorance – it needs our expertise, our willingness, and most of all, action.

I’m no stranger to labouring for the needs of others. I don’t want to brag on myself, but I have spent half my life actively serving others from the small tasks to running teams of people geared towards social aid and social change. But so easily, the temptation for your fulfilling solely your own pleasure, for your own self-actualisation at the neglect of others, for glory, for fighting for your own ‘reputation’; they all too easily ensnare us.

Thus, I have begun a relentless drive for purpose, and am liable to cut off some of the things that aren’t playing a part in it. If I get it wrong, I’m a work in progress, and I’ll become more balanced with every scar, as well as every success.

I’m also liable to write a bit rougher, and with a bit more conviction. My aim here remains the same: inspiration, decision, example and action. Only I’m rapidly becoming far more inclined towards engaging with those ideas and those people who move things forward, and who at the least, are in the arena.

5 Steps For Making Quality Decisions

Keep off the grassLast week, Olivier Blanchard, inspired by a post from Amber Nasuland, posted a great piece on ‘What Won’t You Compromise On‘. Having written about the same thing myself last week with practically the same title, it was very pertinent as the ideas were fresh in my head and I was still molding my thoughts into some kind of written model.

Suffice to say Olivier has motivated me to take something that has been in my drawer for a few weeks and map it out.

Let me begin by saying that life has inherent value, and no matter how a person chooses to live their life, they are still valuable and precious. The person who drives themselves to be as much as they desire to be, and the person who happily goes through life in simplicity, are both equal in their inherent worth. One may add more value to others (and I’m not saying which one, because driven people often live for themselves), but this does not diminish their worth, and if someone is content to live where they are living at then this also does not diminish their worth. Of course, the issue of opportunity and exposure is another thing altogether that I will address at another time.

Where are you heading?

It is the case that an individual is like a ship on the seas of life, and if they do not purposefully use their rudder and manipulate the natural conditions to move in a decided direction, or use the anchor to stay fixed in their current position, they will be subject to the wind and waves of life and end up wherever they take them.

I have long lived by making what I call ‘quality decisions based on personal convictions’. In other words, I make decisions about what I will do and won’t do, and where I will go and won’t go, long before I ever have the opportunity to enact my decision. I am of the opinion that if one does not decide in advance that they will not compromise an area of their life that they have made a quality decision about, then when the time comes, your emotions will make the decision for you and generally you will find it hard to stand up to your inner conviction. Quality decisions are like boundaries that mark out our land and make intangible convictions into tangible and measurable markers

Amber asked the question, “what won’t you compromise“, and whilst Olivier gave a very eloquent and thought-through answer, I want to examine the process that we go through in order to establish the compromisbables and uncompromisable – in other words, how do we make quality decisions?

The 5 Steps

1. We begin with content. Any decision we make is based on the available content, not necessarily our desire. With many decisions in life, our desires often bow to our knowledge. As a child at school I had no desire to learn maths but the repetition of the lessons gave me content to at least know how much I could spend on penny sweets at the end of every school day. In order to secure not only more knowledge in our content-base, but also experience, we need exposure.

2. Content, however, is not enough for a quality decision. Clarity makes content relevant by realising requirements, responsibilities and return. Lack of clarity produces ignorance; there is an understanding of content but it has not been fleshed out with reality. When I, in arrogant ignorance, made decisions about my ability to perform Shakespeare, I had content, but no clarity. I vastly overestimated my own ability, basing my perceived capacity to perform solely on a pound of knowledge, where an ounce of experience would’ve faired me far better. Graduates face this problem all the time; whilst they may have astounding content, they often lack the reality of clarity in comparison to their peers who have work experience.

3. The next step is conviction. This is far deeper than feeling or emotion, both of which change over time, in accordance to circumstance, and also depending on what mood you are in and how under-caffeinated your are. The conviction to love my wife runs deeper than the emotions of anger and frustration, which if they had their way by themselves, would ruin the marriage. A conviction, then, may take years to build. But it also may take seconds. What I do know is I have experienced both. The love I have towards my wife has grown over 8 years, whilst my conviction regarding the relevancy of the experience economy happened over the course of 20 minutes as I watched Joe Pine at TED communicate his thoughts with crystal clarity. Of course the former is a greater conviction than the later. As in the instance of a fight in a marriage, a conviction runs deeper than temporal emotions, but it also is a highly emotive thing and can inspire you to great things. When I consider all the great people I look up to, they were filled with conviction. Thomas Edison said he tested no fewer than 6,000 combinations to create the lightbulb – I bet he had depressed days, but his conviction was stronger than those temporary emotions.

4. In order for conviction to be sealed, a quality decision must be made. A quality decision takes the intangible conviction and makes it tangible. My conviction that I love my wife informs a quality decision I have to consciously not turn my head to look at an attractive woman. My conviction and belief in Jesus informs a decision to pray, read my bible, and write down notes in my diary everyday. My conviction that people are precious results in my conviction to spend time pastoring and mentoring certain people every week without fail – as I have done with hundreds of people over the last 9 years. Decisions that are made without conviction are fine for everyday activity where no conviction is needed. But life decisions that are not based on this process lack a spine and will gleefully change when the circumstances or emotions do. A businessman with passion but without conviction is a dangerous thing, because passion will fade, but conviction runs deeper.

5. Finally, a quality decision enables that most precious human resource, action. Not only does action solidify the decision, but also assists in the negotiating and tweaking of your decisions. Action, then, acts as a review tool. The reality is that we will compromise on most things, not necessarily because we weaken in our conviction, but because we learn about ourselves as we act and therefore can adjust our decisions to be more effective and efficient. It is better to act upon our decisions and adjust them, than wait for the perfect set of convictions and decisions.

So to wrap it up:

Content –> Clarity –> Conviction –> Quality Decision –> Action

This isn’t just something I’ve pulled from other bloggers onto a page. I have lived this message for over 12 years and tested its worth. It has served me well and I hope it does the same for you.

Photo credit Kyknoord

Why Monday Is Quiet On My Blog

Mondays are quiet for me because Sunday is my game day. At our Church:

  • 90% of the congregation are there on a Sunday
  • 90% of our visitors come on a Sunday
  • 100% of our income comes on a Sunday
  • 80% of our teaching is given on a Sunday
  • 70% of our pastoring work is done on a Sunday

Sunday is my favourite day of the week because everything from Monday to Saturday is building up – to Sunday.

When is your game day?