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23.03.2010 Case Studies, Social MediaView Comments

What Nestlé Should Do, In 4 Steps

If you didn’t know, Nestlé have had a rough week, which I detailed yesterday. Today’s post is a continuation: What should Nestlé do now? It’s easy to say what they should’ve done – but now that they had this mess on their hands, what is the way forward? I’ve got 4 steps for them, that if [...]

22.03.2010 Case Studies, Social MediaView Comments

The 7 Things Nestlé Should’ve Done

UPDATE: I have also published a follow up post on What Nestlé Should Do Now. The latest Social Media disaster happened last week as Nestlé got literally slammed on Facebook. Here’s how it happened, what lessons we can glean, and what Nestlé should’ve done: 1. A Social Media presence doesn’t inherently fix your offline problems and perceived questionable ethics. It [...]

23.12.2009 Case Studies, Marketing and Branding, Social MediaView Comments

4 Flaws To Learn From Eurostar

4 Flaws To Learn From Eurostar

So there’s lots of buzz right now about Eurostar’s mass travel delays following a train failure mid-Channel Tunnel, and the subsequent issues surrounding the handling of their Social Media presence by self-called ‘Conversation Agency’ We Are Social. I am not intending to repeat much of what’s already been said, nor lay out the background of [...]

10.09.2009 Marketing and BrandingView Comments

Thinking Outside Of The Bin

Coincidence. Sometimes wonderful. Other times, darn right annoying. Yesterday was the soft launch of Like Minds, a gathering of like minded people around creativity, technology and fresh thinking. The slogan sums it up best: Collaboration over Innovation. So around midday yesterday, I send the tweet that Like Minds is now open, and ready for registrations to [...]

    I'm a husband, pastor, speaker, thinker and do-er, and most important of all, passionate Christian. My expertise lies in Social Media and Experience Planning.

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