Tag Archives: election

A Video After I Voted

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httpv://www.youtube.com/watch?v=aAkRiMiJVaw

If you can’t see the video, click here, or watch it directly on YouTube.

In this video I just share a few branding thoughts and community thoughts over voting. I wrote two very popular posts last month, one called My Vote For Sale: Price Engagement, which was about my disillusionment about the lack of engagement from candidates with their constituencies. It was so popular, that it’s the third result in Google for “vote for sale“.

My second post was about 10 Do and Do Nots for Social Media Campaigning in the Election, which has some great comments and great advice in at the end from all the collaborators around this blog.

This post now wraps up the story really – I voted – but even as I did, there were a few final parts of unengagement that I experiecend. Namely two things:

Continue reading →

My Vote For Sale. Price: Engagement.

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Yes, that’s right. My vote in the UK General Election is for sale. It just costs engagement.

When I announced this on Twitter at the end of last week, my friend Martin Howitt immediately replied that my vote should be based on principles – it is a duty and a decision that is not like buying a TV or picking which movie to watch at the weekends. Martin said that not voting devalues us, and someone else concurred, saying I should vote for the party that aligns with my values and the one that stands for what I believe in. I agree with Martin, however:

The reality is my generation doesn’t known what the parties stand for.

When you consider that all the information that most of my generation has ever needed has found its way to us through targeted advertising and customisation, the only bit of information about any political party that makes its way to me is that each party dislikes the other political parties. Continue reading →

10 Dos and Don’ts for Social Media Campaigning in the General Election

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Campaigning for the General Election in the UK is now officially underway, which coincided at the beginning of this week with two events: the first being the second reading of the Digital Economy Bill, and the second event being the happily coincidental launching of many local Members of Parliament and Councillors into some of the worst Twitter engagement I have seen.

What I’m offering today is a genuine help document for the latter - guidelines for MPs and Councillors and others who are campaigning with Social Media, to help you build relationships, engage without putting your foot in it, and help your local communities. Continue reading →