ScottGould.me

Are You Guiding Or Governing?

Are You Guiding Or Governing?

I was having a leadership discussion yesterday and the dilemma came up of wanting to have organic growth, but at the same time control the organic growth with checks and balances to ensure the brand wasn’t tarnished. It’s a discussion I’m sure many of you have had: whilst you respect your community or audience and [...]

Spreadability and Guidance vs Governance

If you can’t see the above video, click here, or watch it directly. I had a great chat with Sam Ford from MIT yesterday about spreadability. Turns out he and Henry Jenkins are writing a book about it, with the same ideas that I’ve been having over the last 6 months — and we didn’t [...]

10 Insights Into Guidance, As Opposed To Governance

Yesterday I attended #1pound40, courtesy of Thomson Reuters and Amplified. Naturally, it was very informative, lots of fun, introduced me to some wonderful thinkers, and gave me an opportunity to see people from the London Twitter scene that I’ve been getting to know better. And, of course, there was some great discussion that really got [...]