I spoke at WOM UK (Word of Mouth UK Association) last Thursday about Like Minds and how Spreadability is beating Reach (you can see the slides here on slideshare.net), and one of the things that I spoke on was how the Like Minds platform is the #likeminds hashtag.
Today I’d like to just discuss a few thoughts on #hashtags as platforms, as well as point to what I think are the issues that we face with this.
Statistically, let me just point out the trend that I’m sure most of you are experiencing:
- More is said about you on Social Networks than on your blog comments
- Twitter is your main traffic source above Google
- Your #hashtag has more users than Twitter followers, RSS subscribers and unique visitors.
This for me means: Continue reading