10 Insights Into Guidance, As Opposed To Governance

Yesterday I attended #1pound40, courtesy of Thomson Reuters and Amplified. Naturally, it was very informative, lots of fun, introduced me to some wonderful thinkers, and gave me an opportunity to see people from the London Twitter scene that I’ve been getting to know better. And, of course, there was some great discussion that really got me thinking, which is what I want to talk about today.

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Influencers And Translators

httpv://www.youtube.com/watch?v=oZUJ7D5zjxg&fmt=18

Yesterday over brunch John Harvey (Exeter City Centre Manager) was telling me about the above mentioned case of Twitter, and the offline momentum he gained from a single tweet. It’s a great (and digitool, not digitall) example of what I think is the greatest use of Social Media for business: engaging and envisioning influencers. Continue reading