ScottGould.me

What Is Social? Well…

What with starting work this week on a manuscript for a book – “Social” being the working title – I want to share some of the content that I will make up the backbone of the book that I haven’t made public until now, as it’s been reserved for paying clients only. If you can’t [...]

Fail Forward

I’m not so much a fan of Seth Godin’s blog as I am of his books (I think the focus in his books is better than the blog which often I find too ethereal). However, I found this post on failure from him to be very good. Seth writes on the levels of failure that [...]

Are You Afraid To Give It Away?

Are You Afraid To Give It Away?

I don’t know who first said it, but the idea of an open platform and being an active authority is that by equipping people with the best resources that aren’t your own – by sending them away – you get them back. This is the premise that most of the digitalls on Twitter follow. They [...]

Break It!

Break It!

This isn’t for everyone, so if you’re not the daring type of person, then go and read something else and save yourself the stress. However, if you are a thinking person who likes to push the envelope that little bit further with each new thing you do, then this will be right up your street. [...]

Innovation Over Tradition

Innovation Over Tradition

Have you ever wondered how on earth moving your mouse makes a little pointer move across your screen? I actually don’t know, but I do know that the mouse, and the idea of a Graphical User Interface (GUI) were both controversial and criticised whilst they were being developed. Why? They changed the way things were [...]

Video: What Social Means for Broadcast Business

If you can’t see the above video, click here. Last Friday I spoke at the second Creative Brkfst, down in Plymouth, UK, upon the kindĀ invitationĀ of my friend and founder of Creative Brksft, Nathaniel Davis. The video is a bit slow for the first minute or slow, as I was being introduced, but we quickly begin [...]

The Good, The Bad, And The Boring

If you can’t see the above video, click here. Compelling is not synonymous with what is good. My favourite book, the Bible, records some pretty bad stuff. Bad, but compelling. In business we want to create good experiences. Actually, scratch that — we want to create great experiences. But the reality is that in life, [...]

Moving Forward Part 1: Creating Permission

Moving Forward Part 1: Creating Permission

I’m going to address over the coming weeks some of the stages of Social Media and P2P program development in order to provide a structure and direction for really three sets of people; First, practitioners of Social Media and the even more exciting P2P (people-to-people) organisational model who can use this content in their dealings [...]

Making The First Move

Making The First Move

I recently captured some thoughts from a discussion I’d had with Benjamin Ellis, a very astute consultant based in London, on the subject of business mindset and innovation. One of the things we discussed was what is known as first mover advantage – the term given to those businesses that make the first move into [...]