I’m going to address over the coming weeks some of the stages of Social Media and P2P program development in order to provide a structure and direction for really three sets of people;
- First, practitioners of Social Media and the even more exciting P2P (people-to-people) organisational model who can use this content in their dealings with their clients,
- Secondly, for CEOs, MDs, and other c-suiters who are already doing some degree of Social Business, but want more structure,
- And thirdly, for those mid-level employes in larger organisations who desperately want the organisation to start using Social Media.