Part of my commitment on this blog (and a commitment I require every Like Minds speak to fulfil) is providing IDEA: inspiration, decision-making information, examples, and calls to action.

Today I’m just dishing out some decision making information to assist you in drawing up Social Media programs.

What follows are 4 phases from 50,000 to the ground. Note: this is just what goes into planning. This isn’t even touching execution – it’s just the fore-thought that we go through when we work with our clients and on Like Minds.

Phase 1: 50,000 – 40,000 feet

Vision, Mission, Objectives. Above the line stuff. This should click into an organisation’s existing vision and then extend into mission and objectives for your Social Media program.

Goals. What are the metrics that your stake holders (whoever they maybe) want to see? Conversions, clicks, signups, sentiment change, intent change. Continue reading →