The 4 New Faces of PR
In September last year I drew up the above framework in a series of 3 blog posts looking at the coming extensions in PR that are coming and will come over the next year. You can catch up on the posts if you want to quickly: The New PR, PR, Static Wine, and Dynamic Wineskins, [...]
4 Flaws To Learn From Eurostar
So there’s lots of buzz right now about Eurostar’s mass travel delays following a train failure mid-Channel Tunnel, and the subsequent issues surrounding the handling of their Social Media presence by self-called ‘Conversation Agency’ We Are Social. I am not intending to repeat much of what’s already been said, nor lay out the background of [...]
Becoming P2P
“I want things to change, but I don’t have the money and time to pay for it. What do I do?” Recently I’ve been hearing this over and over. So today, without a buzz-worthy title, and without any chatty meandering, I’m going to get down to some straight talk on firstly what is wrong with [...]
You Proved Social Media ROI. Yes, You.
Like Minds turned over £5,800. The marketing budget was £0. On Tuesday 8th September, the site was created. On Wednesday 9th, it was marketing purely through social media. The Google Analytics snapshot below shows the traffic: Who attended the event? I personally knew not even a quarter of the attendees. Through our social media marketing [...]
PR 2010
First I said this, then, I said this. Now, this: If you’ve arrived at reading my blog for the first time, or the first time this week, then you’ve come in the middle of a discussion on what I’m currently calling New PR, probably until a far buzzier word gets made up. This diagram above is [...]
