Side note: most business people would never be this honest – they’d be too busy posturing – but I know that you learn just as much from the scars as you do from the successes. Anyway…

So I took the job late last year. To cut a long story short, we finally got the last bits of copy we needed this week (after 7 months of silence) to wrap the project up. Thing is, our rates are now exceedingly more, and thus I faced the dilemma: do I do the bare minimum, quickly and to a low standard, and say “that’s it”, or, do I treat them just as valuably as our other clients?

My solution was found in the following Gucci slogan: Quality is remembered long after the price is forgotten.

Let me rephrase using my favourite word: Experience is remembered long after the price is forgotten. Every person I am in contact with, every client my agency serves, every visitor that enters my church, every follower on Twitter and reader of this very article – every single one deserves a compelling experience, and it is that experience that they’ll remember above all the other factors that fade over time.

To this end, I resolved not to compromise this client’s experience. I’ve decided that providing a compelling experience is now one of my personal and business non-negotiables. I won’t compromise it.

What won’t you compromise?