Rethink public speaking: 5 ways to get off the stage

R. Fraser Elliott HallAre you as good at public speaking as you think you are? Or do you on the other hand think you could never talk to crowds of people? Then this quick post is for you.

I am always looking out for great speakers to come and impart their expertise at Like Minds, and one of the ways that I do this is by reading a lot of blog posts by a range of different people. It’s easier to find an expert on an issue by searching for text than video. However more often that not – in fact, around 90% of the time – I find that the great writers I research turn out to be very poor at speaking.

The peculiar thing about this is that it isn’t just the writers. Even people who I talk to face-to-face and have engaging conversations with often end up being very poor when it comes to public speaking.

Here’s what I realised: both the great conversationalists and the great writers aren’t actually bad at communicating, and they aren’t bad at speaking and engaging – it’s just that when they get put on a stage, they go into presentation mode and loose all the charisma, passion and warmth that they had before they went on.

It’s a type of stage fright that turns interesting social people into boring broadcast people. But luckily, you can get out of it.

Learning how to get off the stage, when you’re on stage

As I said, I find most people to be very interesting in a one-on-one or small group conversation, and the reason why is because it is a conversation. We are used to giving not just words but non verbal communication, our attention, our passion, our sympathy, and more, within conversations. But put someone on stage and all of sudden it becomes a presentation to them.

So the trick is learning how to act off stage while you are on stage. And to help you do that, here’s five really easy quick musts for you to follow:

1. Make it a participation not a presentation. The moment you can free your mind from having to present, and instead can focus on having the pleasure to participate in an experience means it’s no longer about YOU. You realise that actually, it’s not about the quality of what you say, it’s the quality of how people feel. So don’t make it all about what you say – get some audience interaction – make it a conversation in which you are just one of the parties.

In fact, one of the first things you should always do when you begin a participation is to get people to participate by a show of hands, clap, or something similar. It makes people feel involved.

2. Tell stories. It’s funny how many people who go on about story telling in media don’t actually tell stories. Instead, they bore us with boring images of others telling a story. And if you think it’s about how well you tell the story, you’ve missed the point. Story telling is really about providing a clear example that someone plays out in their mind as you are telling it.

If I told you now that I spent yesterday eating bananas, what have you just thought of? That mental involvement – you actually picturing a banana – is far more valuable than me showing you a picture of a banana because it means that you mind is active not passive, and that means that you are participating.

3. Reveal your wounds. When someone talks about how they got it right all the time, we feel inferior. But when someone reveals how they failed a dozen times before they got there, it inspires us and endears us to the speaker.

Now don’t go trashing yourself – but the ability to use weakness once or twice in a talk to help people identify with you is incredibly powerful.

4. Be brief. The old speaker proverb goes, “blessed are the short winded, for they shall be invited back.” Being brief not only makes the organisers happy, but it shows you respect the minds of people enough to keep things precise and not laborious, and that you credit them as being intelligent enough for you to say things once, not a dozen times in the same talk.

Also remember that after 30 minutes people are hearing more from their bottoms than from you.

5. Rehearse. A lot. Whoever thought that rehearsal made something inauthentic wasn’t a good speaker themselves. We rehearse everything in our lives so a speech shouldn’t be different. Rehearsing means that you have got the speech so automated in your mind that you can let go of the notes and instead focus on the participants – because they are the ones that matter.

And if your eyes are off the notes, then it means they can be on the faces in the crowd. In fact, what I do is look at as many people as possible in the eye.

It’s not public speaking

Hopefully – if you can put these five practical tips together – then you’ll be able to get off the stage while being on stage. But that’s the practical part.

The deeper part is to realise that it’s not about public speaking at all. The phrase in fact reeks of broadcast. What I’m more interested in is personally imparting. Imparting means that I take something that is mine, and using the practical points above to be a selfless as possible, I impart what I have to others as personally as possib;le.

The masters of this – like many of our Like Minds Alumni – have the ability to talk to hundreds of people in a crowd, but make each one feel like they are talking to them.

Your Leading Thoughts

Before you go off and become a marvellous, awe-inspiring public speaker, take a moment to add to this list – what is your top public speaking tip?

WOM UK: Spreadability beats Reach

I have the pleasure of speaking at WOM UK‘s next espresso briefing on Thursday 25th March, where I’ll be with Drew Ellis discussing two things from a very likeminded angle:

1. How spreadability is beating reach. How did the music industry get punk’d by a hacked up Facebook gathering? How did a conference get international attention without any marketing spend? We’ll look at how neither had direct reach, but both had spreadability.

2. How teams of people are beating factories of employees. How are we changing in the way that we work to move from mutual benefit to shared benefit? How do businesses begin to think socially about their staff and their customers?

WOM UK (Word of Mouth UK Association) is the elite squad of forward thinkers who are basically spearheading the Social Communications movement in the UK. They are partnered with WOMMA in the US (whose president is John Bell, one of our Like Minds alumni and MD of Ogilvy’s PR wing), and their UK council is headed by another Like Minds alumni in the form of Molly Flatt from 1000heads.

It’s on Thursday 25th March, from 8:30am to 10:30am. We’ll be at Peter Novelli, 31 St Petersburgh Place, London, W2 4LA. More details from WOM UK’s site is available here.

Best of all: It’s FREE, breakfast is included, and it will be attended by people you want to meet. Make sure you come and say hi to me before or after.

Developing Social Media Strategy

I’m speaking at Like Minds Immersive on Thursday 18th March in London on the subject of “Developing Social Media Strategy“, with one of the stars from Like Minds 2010, James Whatley.

It’s an afternoon training event with only 12 places (of which most are gone) which is designed to literally ‘immerse’ the participants into a learning environment where each person comes away with some serious knowledge and serious points to action. You can read more about it and book yourself in on the Immersive site, but I just wanted to share a few thoughts on why this is needed.

There are few people who understand strategy when it comes to Social Media. The fact that many keep insisting “there are no experts” while others insist that there are experts, but you need to beware of the “social media snake oil” is a result of a lot of fake, misunderstood and plain rubbish that does exist online. And because Social Media uses itself to talk mostly about itself, we have an echo-chamber effect that creates a lot of content, a lot of confusion, but also a lot of expertise.

The fact that Social Media so often gets associated with the tools also creates a mist that makes otherwise smart people a little bit weary and ignorant. We have an overload of specialist terminology, a whole bunch of spammers and those who just oversell, and then people in the middle trying to make their way by learning what they can by trial and error.

Out of those that do understand strategy, those who make it happen are fewer. It’s funny – everyone wants to hire the famous bloggers, but they don’t even know what successes they’ve had, other than a successful blog.

What we’ve done with Immersive is try to address these issues. First, we get an industry expert to speak – hence James Whatley. He’s working with Nokia, Cancer Research, Canon, and other clients at 1000heads. He’s behind some campaigns that you know, and others that you don’t.

Next, we provide clear models and frameworks for Social Media strategy. The biggest compliment I had last year was after our Immersive in December in Exeter, when one attendee (Adam Stone, if you want to fact-check) said that he used the content to win business shortly after.

What will we be discussing at this Immersive?

  • Models for key strategies and their according levels of participation
  • Frameworks for growing a Social Media campaign through it’s various stages
  • The different types of Social Media presence, and how to run them
  • Understanding igniting word of mouth in the Social Media context

If you are in or near London, then I’d recommend you get along – if only for the networking with the people who have already booked in, it’s well worth £350 for the afternoon. Lunch is also on us, served by our hosts One Alfred Place.

You get directions, more info and book online at the Immersive site.