Comments on: The 7 Things Nestlé Should’ve Done http://scottgould.me/the-7-things-nestle-shouldve-done/ Thu, 08 Dec 2011 04:29:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Merry http://scottgould.me/the-7-things-nestle-shouldve-done/#comment-1692 Merry Sat, 19 Nov 2011 23:12:00 +0000 http://scottgould.me/?p=1554#comment-1692 Am I missing something here? Are you trying to help nestles because that is how it could be interpreted! Especially when you state you're married to a hottie! Is this the new groovy Christian way? Ugh... Am I missing something here? Are you trying to help nestles because that is how it could be interpreted! Especially when you state you’re married to a hottie! Is this the new groovy Christian way? Ugh…

]]> By: Saeed http://scottgould.me/the-7-things-nestle-shouldve-done/#comment-1691 Saeed Tue, 15 Feb 2011 16:08:00 +0000 http://scottgould.me/?p=1554#comment-1691 WRT -- #6 The Truth Doesn't Matter, Perception Does -- you got it half-right. Truth and perception BOTH matter, and while they are tied to one another, they are not the same. Companies should be truthful, as should we all :-), but just because we are truthful, people's perception of us can a problem. Why? Because there are many voices out there, and they are not all equal. Some are louder than others, some have more sway than others and not all of them are necessarily truthful. i.e. there is a competition of ideas for the minds of the audience, and companies need to understand that. But, just to reinforce my first point -- if a company thinks truth doesn't matter, they have a lot to learn. WRT — #6 The Truth Doesn’t Matter, Perception Does — you got it half-right. Truth and perception BOTH matter, and while they are tied to one another, they are not the same. Companies should be truthful, as should we all :-) , but just because we are truthful, people’s perception of us can a problem. Why? Because there are many voices out there, and they are not all equal. Some are louder than others, some have more sway than others and not all of them are necessarily truthful. i.e. there is a competition of ideas for the minds of the audience, and companies need to understand that.

But, just to reinforce my first point — if a company thinks truth doesn’t matter, they have a lot to learn.

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]]> By: Scott Gould http://scottgould.me/the-7-things-nestle-shouldve-done/#comment-1688 Scott Gould Fri, 26 Mar 2010 17:47:43 +0000 http://scottgould.me/?p=1554#comment-1688 Thanks for adding that Rich. I still think they didn't pull it b/c of copyright, but just b/c they are old school thinkers. Thanks for adding that Rich. I still think they didn't pull it b/c of copyright, but just b/c they are old school thinkers.

]]> By: Scott Gould http://scottgould.me/the-7-things-nestle-shouldve-done/#comment-1689 Scott Gould Fri, 26 Mar 2010 17:47:10 +0000 http://scottgould.me/?p=1554#comment-1689 It is. The whole thing is knee jerk, rather than carefully being thought through! It is. The whole thing is knee jerk, rather than carefully being thought through!

]]> By: richquick http://scottgould.me/the-7-things-nestle-shouldve-done/#comment-1687 richquick Fri, 26 Mar 2010 16:27:15 +0000 http://scottgould.me/?p=1554#comment-1687 Also, the copyright issue isn't anywhere near as clear cut as you might think.There is a provision in both UK and US to allow use of copyrighted materials for criticism and for parody.Someone using the Killer logo isn't the same as another chocolate manufacturer coming up with a bar called KiteKat. Also, the copyright issue isn't anywhere near as clear cut as you might think.There is a provision in both UK and US to allow use of copyrighted materials for criticism and for parody.Someone using the Killer logo isn't the same as another chocolate manufacturer coming up with a bar called KiteKat.

]]> By: Lucretia (GeekMommy) Pruitt http://scottgould.me/the-7-things-nestle-shouldve-done/#comment-1686 Lucretia (GeekMommy) Pruitt Fri, 26 Mar 2010 04:43:14 +0000 http://scottgould.me/?p=1554#comment-1686 A very good point. The knee-jerk reaction of "you can't do that!!" is kind of built in, isn't it?The thing is, they're just not used to the fact that we no longer live in a carefully controlled media distribution world. Best,L A very good point. The knee-jerk reaction of “you can't do that!!” is kind of built in, isn't it?The thing is, they're just not used to the fact that we no longer live in a carefully controlled media distribution world. Best,L

]]> By: Scott Gould http://scottgould.me/the-7-things-nestle-shouldve-done/#comment-1685 Scott Gould Thu, 25 Mar 2010 21:14:09 +0000 http://scottgould.me/?p=1554#comment-1685 Thanks for brining this to the discussion.I'm actually unsure of the implications in UK law as you've pointed out above - but it's a very good point. I do however think that in the case of a few people posting blatantly manipulated logos, surely this is just Nestlé pulling the only card they know, and not actually detrimental in the way you've described?Would like to hear more,Scott Thanks for brining this to the discussion.I'm actually unsure of the implications in UK law as you've pointed out above – but it's a very good point. I do however think that in the case of a few people posting blatantly manipulated logos, surely this is just Nestlé pulling the only card they know, and not actually detrimental in the way you've described?Would like to hear more,Scott

]]> By: Lucretia (GeekMommy) Pruitt http://scottgould.me/the-7-things-nestle-shouldve-done/#comment-1684 Lucretia (GeekMommy) Pruitt Thu, 25 Mar 2010 04:56:15 +0000 http://scottgould.me/?p=1554#comment-1684 Um, not exactly how trademark works in the U.K. versus in the U.S. - but "Old Media thinks that removing a comment because the user’s profile picture is infringing and damaging your brand is the way to go."?No, that would be the legal department - which knows that if you tolerate trademark infringement it can be perceived as indifference - which means you can lose the ability to enforce your Trademark rights (see: Aspirin for the primary example - this was originally a Bayer trademark).Odd are that it's not "old media" that was the issue on that point but rather "legal department". Um, not exactly how trademark works in the U.K. versus in the U.S. – but “Old Media thinks that removing a comment because the user’s profile picture is infringing and damaging your brand is the way to go.”?No, that would be the legal department – which knows that if you tolerate trademark infringement it can be perceived as indifference – which means you can lose the ability to enforce your Trademark rights (see: Aspirin for the primary example – this was originally a Bayer trademark).Odd are that it's not “old media” that was the issue on that point but rather “legal department”.

]]> By: Scott Gould http://scottgould.me/the-7-things-nestle-shouldve-done/#comment-1683 Scott Gould Tue, 23 Mar 2010 16:29:24 +0000 http://scottgould.me/?p=1554#comment-1683 Hi All - just to let you know that today I've posted the 4 things that I think Nestlé should now do:<a href="http://scottgould.me/what-nestle-should-do-in-4-steps/" rel="nofollow">http://scottgould.me/what-nestle-should-do-in-4...</a>Cheers for the discussion, as always :-) Hi All – just to let you know that today I've posted the 4 things that I think Nestlé should now do:http://scottgould.me/what-nestle-should-do-in-4…Cheers for the discussion, as always :-)

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