Comments on: The Basics Of Expectation Management http://scottgould.me/the-basics-of-expectation-management/ Thu, 08 Dec 2011 04:29:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Scott Gould http://scottgould.me/the-basics-of-expectation-management/#comment-1343 Scott Gould Wed, 14 Sep 2011 23:10:00 +0000 http://scottgould.me/?p=1165#comment-1343 Hi Neils Go ahead and use! Note that the Pyramid model is derived from Pine and Gilmore's Experience Ecooomy Hi Neils

Go ahead and use! Note that the Pyramid model is derived from Pine and Gilmore’s Experience Ecooomy

]]> By: Niels Brinch http://scottgould.me/the-basics-of-expectation-management/#comment-1342 Niels Brinch Tue, 13 Sep 2011 15:44:00 +0000 http://scottgould.me/?p=1165#comment-1342 Hi Scott, I've started my own series of posts about expectation management and found your post. I've been focusing on how and why to meet expectations but haven't yet gotten to the topic of determining to which degree they were met and what the effect of it is. You present some good argumentation here and I think it's quite likely that I will be influenced by your post once I get to that topic in my series. I might want to use your pyramid - would you mind? I'll give credit where credit's due, of course. http://www.nielsbrinch.com/how-do-we-identify-expectations/ Hi Scott,

I’ve started my own series of posts about expectation management and found your post. I’ve been focusing on how and why to meet expectations but haven’t yet gotten to the topic of determining to which degree they were met and what the effect of it is.

You present some good argumentation here and I think it’s quite likely that I will be influenced by your post once I get to that topic in my series. I might want to use your pyramid – would you mind? I’ll give credit where credit’s due, of course.

http://www.nielsbrinch.com/how-do-we-identify-expectations/

]]> By: prashant http://scottgould.me/the-basics-of-expectation-management/#comment-1341 prashant Tue, 05 Jul 2011 10:12:00 +0000 http://scottgould.me/?p=1165#comment-1341 Dear Scott,  the article is good i liked it, in fact i was looking forward to understand few things about expectation management, and i found this, can you also help me understand how to set and manage expectations at workplace with people.looking forward for some tips or techniques to manage expectations. awaiting your response, would be great full to you. Prashant. Dear Scott,  the article is good i liked it, in fact i was looking forward to understand few things about expectation management, and i found this, can you also help me understand how to set and manage expectations at workplace with people.looking forward for some tips or techniques to manage expectations.

awaiting your response, would be great full to you.

Prashant.

]]> By: Scott Gould http://scottgould.me/the-basics-of-expectation-management/#comment-1340 Scott Gould Fri, 15 Jan 2010 04:41:20 +0000 http://scottgould.me/?p=1165#comment-1340 Hi Munya, thanks for the comment.So, yes, the trailer and the film are two separate experiences - and certainly on larger films, the trailer will require expectation management. And you can argue that in trilogies, each film is a separate experience of the whole trilogy. The important thing to remember, again, is "what is your end"? If the trailer is a marketing channel for the film, then it is subservient, and can only use the parts of the film.Managing expectations before a trailer is then not only about marketing material, but about what has already gone before the film. Consider Marvel films - because there are already comics, there is far more anticipation.Your final point is interesting - and I believe that are now able to begin tangible measure expectation through sentiment and intent analysis online. This means monitoring tweets, facebook, blogs, and seeing how the sentiment and intent changes through a campaign. Hi Munya, thanks for the comment.So, yes, the trailer and the film are two separate experiences – and certainly on larger films, the trailer will require expectation management. And you can argue that in trilogies, each film is a separate experience of the whole trilogy. The important thing to remember, again, is “what is your end”? If the trailer is a marketing channel for the film, then it is subservient, and can only use the parts of the film.Managing expectations before a trailer is then not only about marketing material, but about what has already gone before the film. Consider Marvel films – because there are already comics, there is far more anticipation.Your final point is interesting – and I believe that are now able to begin tangible measure expectation through sentiment and intent analysis online. This means monitoring tweets, facebook, blogs, and seeing how the sentiment and intent changes through a campaign.

]]> By: munyaradzihoto http://scottgould.me/the-basics-of-expectation-management/#comment-1339 munyaradzihoto Fri, 15 Jan 2010 04:20:50 +0000 http://scottgould.me/?p=1165#comment-1339 Could one argue that the trailer and the movie are two separate experiences so that the customer's expectations of the trailer need to be managed before you even start managing the expectations that arise out of the trailer in anticipation of the movie?As a framework it seems to me a logical progression and does seem to answer the question of how Apple has all of us wondering what's coming next but how do businesses get over the fear of over-commitment to expectation management? That is to say, if we have to manage the expectations for the movie through the trailer, then we must manage the expectations of the trailer.. BUT THROUGH WHAT? and whatever we use as the preamble to the trailer needs to be managed so that we do not lose the customer early on. Could it be argued that, with the above in mind, there are diminishing returns to expectation because it requires a lot of investment upfront for an investment that cannot be tangibly measured and even it if could be measured, what measure indicates captures the success or failure of the strategy since the outcome of expectation management is a FEELING? Shall we at this point use sales a as a metric? I think that argument was defeated yesterday.So what is the way forward? Could one argue that the trailer and the movie are two separate experiences so that the customer's expectations of the trailer need to be managed before you even start managing the expectations that arise out of the trailer in anticipation of the movie?As a framework it seems to me a logical progression and does seem to answer the question of how Apple has all of us wondering what's coming next but how do businesses get over the fear of over-commitment to expectation management? That is to say, if we have to manage the expectations for the movie through the trailer, then we must manage the expectations of the trailer.. BUT THROUGH WHAT? and whatever we use as the preamble to the trailer needs to be managed so that we do not lose the customer early on. Could it be argued that, with the above in mind, there are diminishing returns to expectation because it requires a lot of investment upfront for an investment that cannot be tangibly measured and even it if could be measured, what measure indicates captures the success or failure of the strategy since the outcome of expectation management is a FEELING? Shall we at this point use sales a as a metric? I think that argument was defeated yesterday.So what is the way forward?

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