Comments on: The New PR

By: The 4 New Faces of PR – scottgould.me

The 4 New Faces of PR – scottgould.me — Thu, 29 Apr 2010 07:52:20 +0000

[...] are coming and will come over the next year. You can catch up on the posts if you want to quickly: The New PR, PR, Static Wine, and Dynamic Wineskins, and PR [...]

By: Free From The Factory – scottgould.me

Free From The Factory – scottgould.me — Sat, 02 Jan 2010 00:59:09 +0000

[...] Personal Relationship not Public Relations [...]

By: Something to learn from #Xfactor and #ratm4xmas — Just Professionals

Something to learn from #Xfactor and #ratm4xmas — Just Professionals — Fri, 25 Dec 2009 22:50:36 +0000

[...] Scott thinks that PR is no longer about manufactured Press Releases, instead it is starting to be about Personal Relat…. This is because social media has empowered individuals to have a voice they didn’t have before, [...]

By: Becoming P2P – scottgould.me

Becoming P2P – scottgould.me — Fri, 30 Oct 2009 09:45:30 +0000

[...] important to know the CEO, know the customer, and know the doorman. PR is redefined to mean Personal Relationship. Social media brings a more level playing ground. Hierarchy works according to influence and who is [...]

By: Erik

Erik — Thu, 22 Oct 2009 03:00:28 +0000

Could you redo this video in the ghetto and factor in the evil, hateful nature of anonymous internet users so that this is a little more realistic?

Thanks!

By: Erik

Erik — Thu, 22 Oct 2009 03:00:28 +0000

Could you redo this video in the ghetto and factor in the evil, hateful nature of anonymous internet users so that this is a little more realistic?

Thanks!

By: You Proved Social Media ROI. Yes, You. – scottgould.me

You Proved Social Media ROI. Yes, You. – scottgould.me — Wed, 21 Oct 2009 08:05:39 +0000

[...] be used as an enabler for connecting with them, then you are probably just another horrid, soulless PR agency waiting to [...]

By: PR 2010 – scottgould.me

PR 2010 – scottgould.me — Wed, 30 Sep 2009 12:14:35 +0000

[...] I said this, then, I said this. Now, [...]

By: PR, Static Wine and Dynamic Wineskins – scottgould.me

PR, Static Wine and Dynamic Wineskins – scottgould.me — Tue, 29 Sep 2009 07:59:01 +0000

[...] Yesterday I started a little fire, on the subject of New PR. We all agree that social media (Facebook, Twitter, the mobile web, and the concepts behind them) is bringing about change in marketing, PR, advertising, etc, and amongst much hyperbole my point was, and I quote; Companies are no longer able to procure their voice through paying an agency to write distant, removed press releases and expect them to connect and engage with their customers. Why? Because the press doesn’t form opinion anymore. [...]

By: timburley

timburley — Mon, 28 Sep 2009 21:03:08 +0000

Hmm. The public have no interest in the cold press release? The press release has never been aimed at the public. It is aimed at journalists. The media are still here. They may be struggling with all sorts of challenges. But many are thriving (WSJ, FT, The Economist), and some will adapt to newer ways of working. But they will likely still need content. And that's what the press release does – it offers content in a format that makes it easy for editors/bloggers/organisations to repurpose that content for their own needs. I launch a product, I have many channels open to me. Does your Social Media evangelism dictate that I must throw away all the established and accept only the new? But I still want my product launch to garner coverage in papers and news sites, so I create a press release, and hooray, it works. People start talking to me, which gives me a chance to create those relationships you talk about.

Disclaimer – wrote this earlier and forgot about it – just noticed lots of comments appeared, so apologies if I'm repeating anyone else's thoughts!