Comments on: The New PR

By: You are your business’ Unique Selling Point | Jonathan Rose's Blog

You are your business’ Unique Selling Point | Jonathan Rose's Blog — Thu, 17 Feb 2011 00:36:54 +0000

[...] other great articles that illuminate what I’m trying to say further are Scott Gould’s The New PR (or check out anything of his under the People-to-People tag) and A.J. Leon’s The Economics [...]

By: The 4 New Faces of PR – scottgould.me

The 4 New Faces of PR – scottgould.me — Thu, 29 Apr 2010 07:52:20 +0000

[...] are coming and will come over the next year. You can catch up on the posts if you want to quickly: The New PR, PR, Static Wine, and Dynamic Wineskins, and PR [...]

By: Free From The Factory – scottgould.me

Free From The Factory – scottgould.me — Sat, 02 Jan 2010 00:59:09 +0000

[...] Personal Relationship not Public Relations [...]

By: Something to learn from #Xfactor and #ratm4xmas — Just Professionals

Something to learn from #Xfactor and #ratm4xmas — Just Professionals — Fri, 25 Dec 2009 22:50:36 +0000

[...] Scott thinks that PR is no longer about manufactured Press Releases, instead it is starting to be about Personal Relat…. This is because social media has empowered individuals to have a voice they didn’t have before, [...]

By: Becoming P2P – scottgould.me

Becoming P2P – scottgould.me — Fri, 30 Oct 2009 09:45:30 +0000

[...] important to know the CEO, know the customer, and know the doorman. PR is redefined to mean Personal Relationship. Social media brings a more level playing ground. Hierarchy works according to influence and who is [...]

By: Erik

Erik — Thu, 22 Oct 2009 03:00:28 +0000

Could you redo this video in the ghetto and factor in the evil, hateful nature of anonymous internet users so that this is a little more realistic?Thanks!

By: Erik

Erik — Thu, 22 Oct 2009 03:00:28 +0000

Could you redo this video in the ghetto and factor in the evil, hateful nature of anonymous internet users so that this is a little more realistic?Thanks!

By: You Proved Social Media ROI. Yes, You. – scottgould.me

You Proved Social Media ROI. Yes, You. – scottgould.me — Wed, 21 Oct 2009 08:05:39 +0000

[...] be used as an enabler for connecting with them, then you are probably just another horrid, soulless PR agency waiting to [...]

By: PR 2010 – scottgould.me

PR 2010 – scottgould.me — Wed, 30 Sep 2009 12:14:35 +0000

[...] I said this, then, I said this. Now, [...]

By: PR, Static Wine and Dynamic Wineskins – scottgould.me

PR, Static Wine and Dynamic Wineskins – scottgould.me — Tue, 29 Sep 2009 07:59:01 +0000

[...] Yesterday I started a little fire, on the subject of New PR. We all agree that social media (Facebook, Twitter, the mobile web, and the concepts behind them) is bringing about change in marketing, PR, advertising, etc, and amongst much hyperbole my point was, and I quote; Companies are no longer able to procure their voice through paying an agency to write distant, removed press releases and expect them to connect and engage with their customers. Why? Because the press doesn’t form opinion anymore. [...]