http://scottgould.me/the-problem-with-the-last-tweet-of-2009/ Thu, 08 Dec 2011 04:29:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://scottgould.me/the-problem-with-the-last-tweet-of-2009/#comment-1303 Scott Gould Mon, 28 Dec 2009 15:46:32 +0000 http://scottgould.me/?p=1033#comment-1303 Now *that* is something I've got vision for :-) Now *that* is something I've got vision for

]]> http://scottgould.me/the-problem-with-the-last-tweet-of-2009/#comment-1302 Robin Dickinson Mon, 28 Dec 2009 15:14:47 +0000 http://scottgould.me/?p=1033#comment-1302 This is something I would really like to workshop for LikeMinds.'How to sustain the 'always on' customer conversation in a way that builds mutual value and competitive advantage.'Hmm - let's skype it this week. This is something I would really like to workshop for LikeMinds.'How to sustain the 'always on' customer conversation in a way that builds mutual value and competitive advantage.'Hmm – let's skype it this week.

]]> http://scottgould.me/the-problem-with-the-last-tweet-of-2009/#comment-1301 Scott Gould Mon, 28 Dec 2009 15:05:29 +0000 http://scottgould.me/?p=1033#comment-1301 Bang on. Hit the nail on the head.However I do feel somewhat under qualified to answer your question. Sustaining a 'always on' mode of operation and conversation is something I've yet to implement for a client.If I look at the concept, it ties into my thoughts on 'lifting restrictions' - business should no longer (unless we are talking Luxury Brands) be limited by time, location, availability, etcPersonally I'd like to hear your thoughts... :-) Bang on. Hit the nail on the head.However I do feel somewhat under qualified to answer your question. Sustaining a 'always on' mode of operation and conversation is something I've yet to implement for a client.If I look at the concept, it ties into my thoughts on 'lifting restrictions' – business should no longer (unless we are talking Luxury Brands) be limited by time, location, availability, etcPersonally I'd like to hear your thoughts…

]]> http://scottgould.me/the-problem-with-the-last-tweet-of-2009/#comment-1300 Robin Dickinson Mon, 28 Dec 2009 14:09:56 +0000 http://scottgould.me/?p=1033#comment-1300 The real opportunity for savvy business people is to leverage the technology to participate in the 24-7-365 on-going conversation. What was "share of voice" becomes "share of conversation".How does a business develop a sustainable competitive advantage in the "always on" conversation? 'Sustainable' being the key word. The real opportunity for savvy business people is to leverage the technology to participate in the 24-7-365 on-going conversation. What was “share of voice” becomes “share of conversation”.How does a business develop a sustainable competitive advantage in the “always on” conversation? 'Sustainable' being the key word.

]]> http://scottgould.me/the-problem-with-the-last-tweet-of-2009/#comment-1299 Scott Gould Mon, 28 Dec 2009 14:02:09 +0000 http://scottgould.me/?p=1033#comment-1299 Robin- I think you see it better than I do. This is a very good way of understanding it.What I was seeing was companies just deciding to 'abandon' conversation for two weeks. This is a first-mile, jobs worth, good but not great, 9-5 mentality.As you say, just bc the business is closed doesn't mean the conversation closes - but then the flawed, 1950s thinking says that it does Robin- I think you see it better than I do. This is a very good way of understanding it.What I was seeing was companies just deciding to 'abandon' conversation for two weeks. This is a first-mile, jobs worth, good but not great, 9-5 mentality.As you say, just bc the business is closed doesn't mean the conversation closes – but then the flawed, 1950s thinking says that it does

]]> http://scottgould.me/the-problem-with-the-last-tweet-of-2009/#comment-1298 Robin Dickinson Mon, 28 Dec 2009 13:38:40 +0000 http://scottgould.me/?p=1033#comment-1298 Hey Scott,Are there two key points here?1) That businesses "switch off" for holidays, and2) That people misunderstand the ongoing conversation potential of Twitter.For example, my consulting business is closed from 24th Dec-4th Jan, but I have tweeted everyday.Thoughts?Robin Hey Scott,Are there two key points here?1) That businesses “switch off” for holidays, and2) That people misunderstand the ongoing conversation potential of Twitter.For example, my consulting business is closed from 24th Dec-4th Jan, but I have tweeted everyday.Thoughts?Robin

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