Comments on: The Problem With ‘The Last Tweet Of 2009′ http://scottgould.me/the-problem-with-the-last-tweet-of-2009/ A thinking blog for thinking people Fri, 30 Jul 2010 02:37:14 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Scott Gould http://scottgould.me/the-problem-with-the-last-tweet-of-2009/comment-page-1/#comment-1212 Scott Gould Mon, 28 Dec 2009 15:46:32 +0000 http://scottgould.me/?p=1033#comment-1212 Now *that* is something I've got vision for :-) Now *that* is something I've got vision for :-)

]]> By: Robin Dickinson http://scottgould.me/the-problem-with-the-last-tweet-of-2009/comment-page-1/#comment-1211 Robin Dickinson Mon, 28 Dec 2009 15:14:47 +0000 http://scottgould.me/?p=1033#comment-1211 This is something I would really like to workshop for LikeMinds.<br><br>'How to sustain the 'always on' customer conversation in a way that builds mutual value and competitive advantage.'<br><br>Hmm - let's skype it this week. This is something I would really like to workshop for LikeMinds.

'How to sustain the 'always on' customer conversation in a way that builds mutual value and competitive advantage.'

Hmm – let's skype it this week.

]]> By: Scott Gould http://scottgould.me/the-problem-with-the-last-tweet-of-2009/comment-page-1/#comment-1210 Scott Gould Mon, 28 Dec 2009 15:05:29 +0000 http://scottgould.me/?p=1033#comment-1210 Bang on. Hit the nail on the head.<br><br>However I do feel somewhat under qualified to answer your question. <br>Sustaining a 'always on' mode of operation and conversation is <br>something I've yet to implement for a client.<br><br>If I look at the concept, it ties into my thoughts on 'lifting <br>restrictions' - business should no longer (unless we are talking <br>Luxury Brands) be limited by time, location, availability, etc<br><br>Personally I'd like to hear your thoughts... :-) Bang on. Hit the nail on the head.

However I do feel somewhat under qualified to answer your question.
Sustaining a 'always on' mode of operation and conversation is
something I've yet to implement for a client.

If I look at the concept, it ties into my thoughts on 'lifting
restrictions' – business should no longer (unless we are talking
Luxury Brands) be limited by time, location, availability, etc

Personally I'd like to hear your thoughts… :-)

]]> By: Robin Dickinson http://scottgould.me/the-problem-with-the-last-tweet-of-2009/comment-page-1/#comment-1209 Robin Dickinson Mon, 28 Dec 2009 14:09:56 +0000 http://scottgould.me/?p=1033#comment-1209 The real opportunity for savvy business people is to leverage the technology to participate in the 24-7-365 on-going conversation. What was "share of voice" becomes "share of conversation".<br><br>How does a business develop a sustainable competitive advantage in the "always on" conversation? 'Sustainable' being the key word. The real opportunity for savvy business people is to leverage the technology to participate in the 24-7-365 on-going conversation. What was “share of voice” becomes “share of conversation”.

How does a business develop a sustainable competitive advantage in the “always on” conversation? 'Sustainable' being the key word.

]]> By: Scott Gould http://scottgould.me/the-problem-with-the-last-tweet-of-2009/comment-page-1/#comment-1208 Scott Gould Mon, 28 Dec 2009 14:02:09 +0000 http://scottgould.me/?p=1033#comment-1208 Robin- I think you see it better than I do. This is a very good way of <br>understanding it.<br><br>What I was seeing was companies just deciding to 'abandon' <br>conversation for two weeks. This is a first-mile, jobs worth, good but <br>not great, 9-5 mentality.<br><br>As you say, just bc the business is closed doesn't mean the <br>conversation closes - but then the flawed, 1950s thinking says that it <br>does Robin- I think you see it better than I do. This is a very good way of
understanding it.

What I was seeing was companies just deciding to 'abandon'
conversation for two weeks. This is a first-mile, jobs worth, good but
not great, 9-5 mentality.

As you say, just bc the business is closed doesn't mean the
conversation closes – but then the flawed, 1950s thinking says that it
does

]]> By: Robin Dickinson http://scottgould.me/the-problem-with-the-last-tweet-of-2009/comment-page-1/#comment-1207 Robin Dickinson Mon, 28 Dec 2009 13:38:40 +0000 http://scottgould.me/?p=1033#comment-1207 Hey Scott,<br><br>Are there two key points here?<br><br>1) That businesses "switch off" for holidays, and<br><br>2) That people misunderstand the ongoing conversation potential of Twitter.<br><br>For example, my consulting business is closed from 24th Dec-4th Jan, but I have tweeted everyday.<br><br>Thoughts?<br><br>Robin Hey Scott,

Are there two key points here?

1) That businesses “switch off” for holidays, and

2) That people misunderstand the ongoing conversation potential of Twitter.

For example, my consulting business is closed from 24th Dec-4th Jan, but I have tweeted everyday.

Thoughts?

Robin

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