http://scottgould.me/todays-11-minutes-of-fame/ Thu, 08 Dec 2011 04:29:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://scottgould.me/todays-11-minutes-of-fame/#comment-256 Scott Gould Thu, 23 Jul 2009 03:47:07 +0000 http://scottgould.me/?p=238#comment-256 Jamie you're right on with the insights. Particularily that peformance isn't ungenuine. Theatre isn't ungenuine, it is genuine! More in a later post though... Jamie you're right on with the insights. Particularily that peformance isn't ungenuine. Theatre isn't ungenuine, it is genuine! More in a later post though…

]]> http://scottgould.me/todays-11-minutes-of-fame/#comment-259 Scott Gould Thu, 23 Jul 2009 03:47:07 +0000 http://scottgould.me/?p=238#comment-259 Jamie you're right on with the insights. Particularily that peformance isn't ungenuine. Theatre isn't ungenuine, it is genuine! More in a later post though... Jamie you're right on with the insights. Particularily that peformance isn't ungenuine. Theatre isn't ungenuine, it is genuine! More in a later post though…

]]> http://scottgould.me/todays-11-minutes-of-fame/#comment-257 Scott Gould Thu, 23 Jul 2009 03:43:30 +0000 http://scottgould.me/?p=238#comment-257 Jamie you're right on with the insights. Particularily that peformance isn't ungenuine. Theatre isn't ungenuine, it is genuine! More in a later post though... Jamie you're right on with the insights. Particularily that peformance isn't ungenuine. Theatre isn't ungenuine, it is genuine! More in a later post though…

]]> http://scottgould.me/todays-11-minutes-of-fame/#comment-260 Scott Gould Thu, 23 Jul 2009 03:43:30 +0000 http://scottgould.me/?p=238#comment-260 Jamie you're right on with the insights. Particularily that peformance isn't ungenuine. Theatre isn't ungenuine, it is genuine! More in a later post though... Jamie you're right on with the insights. Particularily that peformance isn't ungenuine. Theatre isn't ungenuine, it is genuine! More in a later post though…

]]> http://scottgould.me/todays-11-minutes-of-fame/#comment-255 JamieLee Thu, 23 Jul 2009 02:20:48 +0000 http://scottgould.me/?p=238#comment-255 Scott - Marketing very often IS performance. When you're representing a brand, you have to be "on" all the time. I worked retail (high end jewlery sales) in my youger days and considered every interaction with a client a performance ... not in that I was being disengenuious, but in that I was "on" - doing everything I could to deliver the service and experience that the customer wanted and expected. With the social Web, brands and their representatives have to be "on" in the digital world as well as the real world. When talking to a company or individual about a possible entry into social media, one of my first questions is always, "How do you like the spotlight?" The people representing a brand need to embody everything that brand stands for and present themselves accordingly - whether the experience needs to be hip, adventurous, luxurious, or homey.Thanks for engaging me in the conversation. Always a pleasure. Scott – Marketing very often IS performance. When you're representing a brand, you have to be “on” all the time. I worked retail (high end jewlery sales) in my youger days and considered every interaction with a client a performance … not in that I was being disengenuious, but in that I was “on” – doing everything I could to deliver the service and experience that the customer wanted and expected. With the social Web, brands and their representatives have to be “on” in the digital world as well as the real world. When talking to a company or individual about a possible entry into social media, one of my first questions is always, “How do you like the spotlight?” The people representing a brand need to embody everything that brand stands for and present themselves accordingly – whether the experience needs to be hip, adventurous, luxurious, or homey.Thanks for engaging me in the conversation. Always a pleasure.

]]> http://scottgould.me/todays-11-minutes-of-fame/#comment-258 JamieLee Thu, 23 Jul 2009 02:20:48 +0000 http://scottgould.me/?p=238#comment-258 Scott - Marketing very often IS performance. When you're representing a brand, you have to be "on" all the time. I worked retail (high end jewlery sales) in my youger days and considered every interaction with a client a performance ... not in that I was being disengenuious, but in that I was "on" - doing everything I could to deliver the service and experience that the customer wanted and expected. With the social Web, brands and their representatives have to be "on" in the digital world as well as the real world. When talking to a company or individual about a possible entry into social media, one of my first questions is always, "How do you like the spotlight?" The people representing a brand need to embody everything that brand stands for and present themselves accordingly - whether the experience needs to be hip, adventurous, luxurious, or homey.Thanks for engaging me in the conversation. Always a pleasure. Scott – Marketing very often IS performance. When you're representing a brand, you have to be “on” all the time. I worked retail (high end jewlery sales) in my youger days and considered every interaction with a client a performance … not in that I was being disengenuious, but in that I was “on” – doing everything I could to deliver the service and experience that the customer wanted and expected. With the social Web, brands and their representatives have to be “on” in the digital world as well as the real world. When talking to a company or individual about a possible entry into social media, one of my first questions is always, “How do you like the spotlight?” The people representing a brand need to embody everything that brand stands for and present themselves accordingly – whether the experience needs to be hip, adventurous, luxurious, or homey.Thanks for engaging me in the conversation. Always a pleasure.

]]> http://scottgould.me/todays-11-minutes-of-fame/#comment-254 Scott Gould Thu, 23 Jul 2009 01:58:10 +0000 http://scottgould.me/?p=238#comment-254 Apple do know how to work the experience. There aren't too many other products that people line up 3 hours forThe key to experiences is realising that work is theatre. Apple 'perform', the staff are the 'cast', the Apple Store is the stage, etcEven things like Apples creative use of their uniforms- or costumes- as part of the whole experience Apple do know how to work the experience. There aren't too many other products that people line up 3 hours forThe key to experiences is realising that work is theatre. Apple 'perform', the staff are the 'cast', the Apple Store is the stage, etcEven things like Apples creative use of their uniforms- or costumes- as part of the whole experience

]]> http://scottgould.me/todays-11-minutes-of-fame/#comment-264 Scott Gould Thu, 23 Jul 2009 01:58:10 +0000 http://scottgould.me/?p=238#comment-264 Apple do know how to work the experience. There aren't too many other products that people line up 3 hours forThe key to experiences is realising that work is theatre. Apple 'perform', the staff are the 'cast', the Apple Store is the stage, etcEven things like Apples creative use of their uniforms- or costumes- as part of the whole experience Apple do know how to work the experience. There aren't too many other products that people line up 3 hours forThe key to experiences is realising that work is theatre. Apple 'perform', the staff are the 'cast', the Apple Store is the stage, etcEven things like Apples creative use of their uniforms- or costumes- as part of the whole experience

]]> http://scottgould.me/todays-11-minutes-of-fame/#comment-253 JamieLee Wed, 22 Jul 2009 19:08:05 +0000 http://scottgould.me/?p=238#comment-253 Enjoyable bits of waiting in queue for 3 hrs to buy my iPhone:* General good nature of the Apple staff - cruising the line to answer questions and get people excited about their pending purchase* The cart that came around at decent intervals with iced coffee from Starbucks (I don't drink coffee, but the offer gave me a warm and fuzzy)* The sense of being part of something - all a bunch of iPhone geeks brought together in a temporary community* The ease of the actual transaction - no muss, no fuss. Everything worked. Quick & courteous without being stuffy. Not an iota of condescension towards my newbie questions.* The sense of enthusiasm that staff had - made me feel like they were just as excited as me about my purchase. Felt like I was being welcomed into a special club. So, in short, the little niceties combined with service provided by genuinely nice and authentically engaged staff. Not so tough, is it? ;) Enjoyable bits of waiting in queue for 3 hrs to buy my iPhone:* General good nature of the Apple staff – cruising the line to answer questions and get people excited about their pending purchase* The cart that came around at decent intervals with iced coffee from Starbucks (I don't drink coffee, but the offer gave me a warm and fuzzy)* The sense of being part of something – all a bunch of iPhone geeks brought together in a temporary community* The ease of the actual transaction – no muss, no fuss. Everything worked. Quick & courteous without being stuffy. Not an iota of condescension towards my newbie questions.* The sense of enthusiasm that staff had – made me feel like they were just as excited as me about my purchase. Felt like I was being welcomed into a special club. So, in short, the little niceties combined with service provided by genuinely nice and authentically engaged staff. Not so tough, is it?

]]> http://scottgould.me/todays-11-minutes-of-fame/#comment-263 JamieLee Wed, 22 Jul 2009 19:08:05 +0000 http://scottgould.me/?p=238#comment-263 Enjoyable bits of waiting in queue for 3 hrs to buy my iPhone:* General good nature of the Apple staff - cruising the line to answer questions and get people excited about their pending purchase* The cart that came around at decent intervals with iced coffee from Starbucks (I don't drink coffee, but the offer gave me a warm and fuzzy)* The sense of being part of something - all a bunch of iPhone geeks brought together in a temporary community* The ease of the actual transaction - no muss, no fuss. Everything worked. Quick & courteous without being stuffy. Not an iota of condescension towards my newbie questions.* The sense of enthusiasm that staff had - made me feel like they were just as excited as me about my purchase. Felt like I was being welcomed into a special club. So, in short, the little niceties combined with service provided by genuinely nice and authentically engaged staff. Not so tough, is it? ;) Enjoyable bits of waiting in queue for 3 hrs to buy my iPhone:* General good nature of the Apple staff – cruising the line to answer questions and get people excited about their pending purchase* The cart that came around at decent intervals with iced coffee from Starbucks (I don't drink coffee, but the offer gave me a warm and fuzzy)* The sense of being part of something – all a bunch of iPhone geeks brought together in a temporary community* The ease of the actual transaction – no muss, no fuss. Everything worked. Quick & courteous without being stuffy. Not an iota of condescension towards my newbie questions.* The sense of enthusiasm that staff had – made me feel like they were just as excited as me about my purchase. Felt like I was being welcomed into a special club. So, in short, the little niceties combined with service provided by genuinely nice and authentically engaged staff. Not so tough, is it?

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