Ubiquitous Business

The other week some of the Interns at Aaron+Gould were tasked to make this video. Unfortunately they were a little on the shy side and so I ended up being the one talking to the public, but that is fine with me, because I love people!

If you watch you’ll see how young person after young person lists their mobile phone as the first of three luxury items they’d take to a deserted island. Second place is a camera or an iPod. So the conclusions are clear, community, memories and a soundtrack are priorities to today’s youth, a.k.a our future.

The idea for the video came from Steve Rubel’s postulation that most trends come from two groups: young people and geeks. Whilst I don’t have stats on this off the top of my head, the theory certainly rings true in my opinion. Our mass market dress sense is a product of youth fads over the last 50 years, our technology was all innovated by geeks, and now social media is a combination of the two.

The mobile social media trend is the next iteration of mobile, web and computer technology wrapped up into one. Sara Williams, wife of Twitter founder Ev, kept her followers in the loop when she tweeted through the labour and birth of her first child. Goodness knows what else people are using the mobile social web for. Given the fact that I’m currently reading a lot about innovation, I’ve had this revelation:

The last 100 years of computer and telephonic development have led up to the realisation of this idea: anyone can access anyone or anything from anywhere at anytime.

Total ubiquity.

My question to businesses, then, is how can you become ubiquitous?