Comments on: Video: Fashion and Technology Adoption

By: Scott Gould

Scott Gould — Tue, 27 Jul 2010 15:21:57 +0000

It's good to keep in mind isn't it Tony. With Like Minds, we inject a large degree of fashion into the event and marketing.

By: Tony Cosentino

Tony Cosentino — Mon, 26 Jul 2010 09:08:54 +0000

Good value video post Scott,Really enjoyed listening to Ed and your thoughts on how important fashion now is in for faster engagement. I use this new perspective while planning my businesses branding efforts to make sure I am fashionable.kind regardsTonyPS. interestingly I think my next phone will be android based as the dazzling marketing of the iPad actually opened my eyes about hype vs reality.

By: Scott Gould

Scott Gould — Mon, 26 Jul 2010 01:14:12 +0000

Dave, as always, thanks for the comment.Certainly, fashionable devices might not provide the ROI thats needed. In mass market adoption, a slick UI makes a big difference. Phones with better features will never get more adoption than those with less features but better UI.So coming to the B2B play, I'm not sure where things lie, but we're getting too used to things that work so slickly to put up with the clunky stuff.I like your final thoughts, “You really need both to drive adoption and retention.” I'll need to think this through more!Scott

By: Scott Gould

Scott Gould — Mon, 26 Jul 2010 01:01:59 +0000

Ed thanks for clarifying. I think it's time I brought back some discussion of classic books and how basic principles apply today.

By: Dave Lutz

Dave Lutz — Sun, 25 Jul 2010 16:31:18 +0000

Scott, very interesting post and video. I consult quite a bit with companies that supply event-based technology. The way fashion applies to those type of products is mostly in the UI (Use Interface). I've seen awesome enterprise technology, with a crappy front end, lose mandates over emerging platforms that look cool, but provide less ROI.Sometimes decisions are made around cool, shiny objects instead of deep value and business improvement. For B2B, I think it really boils down to having a strong product management focus that places a very high priority on UI ease of use and coolness. You really need both to drive adoption and retention.

By: Edward Barrow

Edward Barrow — Sun, 25 Jul 2010 14:37:32 +0000

Thanks for getting this one out there, surprised in retrospect how the discussion sounded semi-cogent!I wanted to point out of course, that the ability to jump the chasm from Early Adopter to Early Majority is what Malcolm discusses at length in good old The Tipping Point. Perhaps it’s worth re-reading the chapter on Teen Smoking and think about how that now relates to Apple products.