Comments on: Video: What Social Means for Broadcast Business

By: Scott Gould

Scott Gould — Wed, 09 Jun 2010 20:34:35 +0000

Very interesting. Roll out, push, ship, etc.

By: Scott Gould

Scott Gould — Wed, 09 Jun 2010 20:34:17 +0000

Mate, good analogy. I've found that to be very true – and hate it when I'm the person that someone is “talking to” but ignoring!Social means I have to focus on you, right?

By: teedp

teedp — Wed, 09 Jun 2010 20:29:45 +0000

Franchising is broadcast.If I now bought a franchise, based on your talk, I would want to know that the innovation that created the “winning franchise model” is still strong – or are they “sitting back” resting on their laurels.Also alot of branding is termed “roll-out”Interesting

By: teedp

teedp — Wed, 09 Jun 2010 20:26:11 +0000

I like your point : “You can't multi task when you are being social. Great point, yet people still try and do his when having a conversation with you.”A sage once gave me some advice as a boy:”Do you see people at a party looking for someone better to talk to; they look uncomfortable, unsettled….they never will find someone “better” because they just keep looking being distracted from person to person always looking never finding – !! waste of a good partyas a a teenager I probably thought “better looking”:-)memories !

By: Scott Gould

Scott Gould — Wed, 09 Jun 2010 20:09:19 +0000

Pleasure mate – thanks for having me.Franchising – well, thats broadcast, right?

By: teedp

teedp — Wed, 09 Jun 2010 19:48:54 +0000

Thanks for coming over to Plymouth Scott – This is quite a mind shift for us generation x – Thatcher kids !!Is it a Gen Y mindset that they just get ? Have we been brainwashed by the broadcast mindset?Where does “franchising” fit it to this? Alot of my early career in research was franchises – rolling out branding – after the “innovation was over”! Scary we should keep innovating !

By: Scott Gould

Scott Gould — Mon, 07 Jun 2010 16:17:39 +0000

Speak then!

By: annholman

annholman — Mon, 07 Jun 2010 15:46:11 +0000

Like the idea of chatting about the “Govern to Guide” framework. Should do coffee once you are back from Finland!

By: Scott Gould

Scott Gould — Mon, 07 Jun 2010 13:51:54 +0000

Thanks Ann1. Multitask – that was a throw away comment that has got a lot more stock in – thanks for bringing it back to my attention2. Totally3. I've been talking about Guide v Govern for a while – I have a whole framework for it – happy to talk through if you wanted more info.Leadership? Sounds good! I very much consider leadership to the be the distinction between the have and have nots.

By: annholman

annholman — Mon, 07 Jun 2010 13:38:00 +0000

Scott, it was a great presentation! The three things I got out of it:1. You can't multi task when you are being social. Great point, yet people still try and do his when having a conversation with you.2. Social is 'homemade' and broadcast 'factory made' which is why the marketing budget has shifted internally to humans.3. Guide rather than govern. Thoughtful way of explaining command and control is dead.My colleague, Karin Jordan and I are going to be talking a lot about leadership and how thats going to have to change its behaviour in the future as social becomes more prevalent.