Comments on: Wax On, Wax Off: Headfake Marketing, Without Marketing http://scottgould.me/wax-on-wax-off-headfake-marketing-without-marketing/ A thinking blog for thinking people Tue, 07 Sep 2010 10:08:00 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Scott Gould http://scottgould.me/wax-on-wax-off-headfake-marketing-without-marketing/comment-page-1/#comment-1437 Scott Gould Fri, 05 Mar 2010 08:07:28 +0000 http://scottgould.me/?p=1368#comment-1437 Totally. Parents are doing this all the time. In fact, most of us are - it's just a technique. But worth pointing out! Totally. Parents are doing this all the time. In fact, most of us are – it's just a technique. But worth pointing out!

]]> By: Suraj Gogoi http://scottgould.me/wax-on-wax-off-headfake-marketing-without-marketing/comment-page-1/#comment-1436 Suraj Gogoi Fri, 05 Mar 2010 06:28:32 +0000 http://scottgould.me/?p=1368#comment-1436 Marketing is all about understanding human psychology, and thank goodness I do that for a living. Successful selling requires the ability to change human behaviour. <br><br>The relationship between a buyer and a promoter is not a natural, easy one. The buyer only buys when he/she wants to buy and not necessarily when the seller wants to sell. So you are right that the promoter's effort should be focussed on creating the right conditions for the buyer to desire the product and make a buying decision intrinsically, instead of being pushed by an extrinsic force. This also ensures that there is consonance between attitude and behaviour - crucial to prevent buyer's remorse. <br><br>I do headfake marketing all the time with my 5yr old daughter, every parent will agree that they are forced into it...there's no other way to captivate the attention of a toddler and effect behavioural change at the same time. The truth is, we all remember a good story, don't we? Marketing is all about understanding human psychology, and thank goodness I do that for a living. Successful selling requires the ability to change human behaviour.

The relationship between a buyer and a promoter is not a natural, easy one. The buyer only buys when he/she wants to buy and not necessarily when the seller wants to sell. So you are right that the promoter's effort should be focussed on creating the right conditions for the buyer to desire the product and make a buying decision intrinsically, instead of being pushed by an extrinsic force. This also ensures that there is consonance between attitude and behaviour – crucial to prevent buyer's remorse.

I do headfake marketing all the time with my 5yr old daughter, every parent will agree that they are forced into it…there's no other way to captivate the attention of a toddler and effect behavioural change at the same time. The truth is, we all remember a good story, don't we?

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