WOM UK: Spreadability beats Reach

I have the pleasure of speaking at WOM UK‘s next espresso briefing on Thursday 25th March, where I’ll be with Drew Ellis discussing two things from a very likeminded angle:

1. How spreadability is beating reach. How did the music industry get punk’d by a hacked up Facebook gathering? How did a conference get international attention without any marketing spend? We’ll look at how neither had direct reach, but both had spreadability.

2. How teams of people are beating factories of employees. How are we changing in the way that we work to move from mutual benefit to shared benefit? How do businesses begin to think socially about their staff and their customers?

WOM UK (Word of Mouth UK Association) is the elite squad of forward thinkers who are basically spearheading the Social Communications movement in the UK. They are partnered with WOMMA in the US (whose president is John Bell, one of our Like Minds alumni and MD of Ogilvy’s PR wing), and their UK council is headed by another Like Minds alumni in the form of Molly Flatt from 1000heads.

It’s on Thursday 25th March, from 8:30am to 10:30am. We’ll be at Peter Novelli, 31 St Petersburgh Place, London, W2 4LA. More details from WOM UK’s site is available here.

Best of all: It’s FREE, breakfast is included, and it will be attended by people you want to meet. Make sure you come and say hi to me before or after.