Comments on: WOM UK: Spreadability beats Reach http://scottgould.me/wom-uk-spreadability-beats-reach/ A thinking blog for thinking people Tue, 07 Sep 2010 10:08:00 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Sam Ford http://scottgould.me/wom-uk-spreadability-beats-reach/comment-page-1/#comment-2070 Sam Ford Mon, 17 May 2010 20:43:44 +0000 http://scottgould.me/?p=1453#comment-2070 Absolutely, Scott. Shoot me an email at <a href="mailto:samford@mit.edu" rel="nofollow">samford@mit.edu</a> Absolutely, Scott. Shoot me an email at samford@mit.edu

]]> By: Scott Gould http://scottgould.me/wom-uk-spreadability-beats-reach/comment-page-1/#comment-2051 Scott Gould Sun, 16 May 2010 02:49:40 +0000 http://scottgould.me/?p=1453#comment-2051 Sam would love to talk more if possible - let me know if we can Sam would love to talk more if possible – let me know if we can

]]> By: Sam Ford http://scottgould.me/wom-uk-spreadability-beats-reach/comment-page-1/#comment-2043 Sam Ford Thu, 13 May 2010 19:08:37 +0000 http://scottgould.me/?p=1453#comment-2043 Good timing indeed! Our research on the concept of "spreadability" started a few years ago (back in 2007). Some of our team wrote up a white paper out of the Convergence Culture Consortium on the topic in 2008, and we've been developing this book project over the past couple of years. In the process, we're excited to see some of the language get picked up, inasmuch as it makes people think about the inherent issues with terms like "viral" or an online media plan based solely on the value of stickiness, at the detriment of thinking about how content spreads amongst communities. In any case, thanks for putting up the slides. I'm going to share it with Henry and Joshua as well. Stay in touch about what you're working on with the social book project! Good timing indeed! Our research on the concept of “spreadability” started a few years ago (back in 2007). Some of our team wrote up a white paper out of the Convergence Culture Consortium on the topic in 2008, and we've been developing this book project over the past couple of years. In the process, we're excited to see some of the language get picked up, inasmuch as it makes people think about the inherent issues with terms like “viral” or an online media plan based solely on the value of stickiness, at the detriment of thinking about how content spreads amongst communities. In any case, thanks for putting up the slides. I'm going to share it with Henry and Joshua as well. Stay in touch about what you're working on with the social book project!

]]> By: Scott Gould http://scottgould.me/wom-uk-spreadability-beats-reach/comment-page-1/#comment-2021 Scott Gould Mon, 10 May 2010 20:30:44 +0000 http://scottgould.me/?p=1453#comment-2021 Hey Sam<br><br>Isn't this serendipity! I just found Henry Jenkins' website yesterday when searching "spreadability"<br><br>This book must be awesome that you are working on. I am working on a manuscript at the moment, called "Social" looking at some of these things, plus other models I've created.<br><br>The talk went well. A video of me being interview afterwards is here:<br><a href="http://scottgould.me/creating-conversation-around-brands/" rel="nofollow">http://scottgould.me/creating-conversation-arou...</a><br><br>And then the slides of the presentation are on slideshare here: <a href="http://www.slideshare.net/scottgould/spreadability-vs-reach" rel="nofollow">http://www.slideshare.net/scottgould/spreadabil...</a><br><br>I'm keen to talk more! Hey Sam

Isn't this serendipity! I just found Henry Jenkins' website yesterday when searching “spreadability”

This book must be awesome that you are working on. I am working on a manuscript at the moment, called “Social” looking at some of these things, plus other models I've created.

The talk went well. A video of me being interview afterwards is here:
http://scottgould.me/creating-conversation-arou...

And then the slides of the presentation are on slideshare here: http://www.slideshare.net/scottgould/spreadabil...

I'm keen to talk more!

]]> By: Sam Ford http://scottgould.me/wom-uk-spreadability-beats-reach/comment-page-1/#comment-2013 Sam Ford Mon, 10 May 2010 19:22:18 +0000 http://scottgould.me/?p=1453#comment-2013 Hi Scott,<br><br>I'd love to hear more about how your talk went, particularly in regards to point #1. I am working on a book with Henry Jenkins and Joshua Green at the moment based on work the Convergence Culture Consortium (a research project we're all affiliated with) has done to think through how content spreads online and how "spreadability" works vis-a-vis concepts like "viral." Here, your distinction between spreadability and reach intrigues me, as you point out the difference in needing to create an opportunity to reach the audience you want directly versus how content might spread in circles that gets the content into the hands of that audience as part of a process that involves a larger swath of the culture. In any case, just curious. Thanks! Hi Scott,

I'd love to hear more about how your talk went, particularly in regards to point #1. I am working on a book with Henry Jenkins and Joshua Green at the moment based on work the Convergence Culture Consortium (a research project we're all affiliated with) has done to think through how content spreads online and how “spreadability” works vis-a-vis concepts like “viral.” Here, your distinction between spreadability and reach intrigues me, as you point out the difference in needing to create an opportunity to reach the audience you want directly versus how content might spread in circles that gets the content into the hands of that audience as part of a process that involves a larger swath of the culture. In any case, just curious. Thanks!

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