If You’re Going To Blog

Some of my friends have started blogging. It’s great to see the art of writing blogging enter into the early adopters – finally – after five years.

Of all the reasons why to blog, there are some truths that are pretty universal… so… I just want to share a few pearls that I’ve picked up…

  1. It’s not about you. It’s about us.
  2. But still, be you.
  3. Use bullet points, because most people skim read. Rather a skim than nothin’
  4. Be concise. Tackle one aspect of a topic at a time. Social media is accumulative.
  5. Be clear. Even when you’re discussing a half baked idea, make sure we can understand what half is baked…
  6. Use images, preferable of people. Because that’s what it’s all about.
  7. Break up your content into small chunks, not long paragraphs. See point 3.
  8. Provide a clear way to act on what you’re saying. Write in such a way that you rouse the most precious human resource.

What else would you add to this list?

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