Month: September 2009

PR, Static Wine and Dynamic Wineskins

So The Good Book says you don’t put old wine in new wineskins. You put in the old wine in the old wine skin, and the new wine in the new wine skin, and then that way, both old and new are preserved. Yesterday I started a little fire, on the subject of New PR. ...

The New PR

In case you didn’t know, PR is changing. Companies are no longer able to procure their voice through paying an agency to write distant, removed press releases and expect them to connect and engage with their customers. Why? Because the press doesn’t form opinion anymore. Because customers have taken matters into their own hands, and ...

Keeping You In The Loop

Well, it’s finally happened. After 50 or so posts, I am writing my first ‘keeping you in the loop post’, in other words, a post about not posting. I’ve agonised over leaving the blog blank while I get my thoughts into gear, or whether to throw out an update, but in realising that I myself ...

Copy and Paste

In setting the context for today’s post, it helps if I take a moment to shamelessly promote the good work a bunch of us have started with Like Minds. Last week I went from having a great idea, commitments from some speakers, and the help of a really great co-founder (Drew Ellis, take a bow) ...

Patrick Swayze

I opened BBC News this morning to read the sad announcement that Patrick Swayze has passed away, no less than 20 months after being told he had only weeks to live. I remember thinking months ago that it would be a sad day when this day did indeed come, and now that it is here, ...