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January 2010

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Social Media Planning, in 4 Phases

Part of my commitment on this blog (and a commitment I require every Like Minds speak to fulfil) is providing IDEA: inspiration, decision-making information, examples,

Friendship 2.0 and Beyond

There’s a great discussion going on right now at my friend Robin Dickinson‘s blog on “Building Relationships: A Question of Quality Over Quantity” (go and

The Basics of Expectation Management

Yesterday we went through The Pyramid Of Expectation, and understanding how providing compelling experiences (or failing and providing awful ones) is based on your ability

The Pyramid of Expectation

So, I made a bit of a mistake yesterday. I wrote a 3,000 word essay on suspense and brand mystery, rolling in far too many case studies,