If you’re in a Catch 22 situation, and thinking of doing the hard sell, don’t.
Selling has been replaced by serving.
If you can give the best service, then you’ll get the best sales.
Rather than talking about “Our Specials”, start talking about “You’re Special”.
Does this mean I’m saying you should soft sell? No – it means I’m saying we should serve hard.
Serve each other rather than sell yourself.
(P.S. Don’t mean to be so Seth Godin-esque, but sometimes, you can’t help it )