Month: March 2010

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A #hashtag As A Platform

I spoke at WOM UK (Word of Mouth UK Association) last Thursday about Like Minds and how Spreadability is beating Reach (you can see the slides here on slideshare.net), and one of the things that I spoke on was how the Like Minds platform is the #likeminds hashtag. Today I’d like to just discuss a few ...

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People Don’t Remember What Was Said, They Remember How They Felt

This is a photo of me, Chris Brogan and Molly Flatt and the Like Minds Summit earlier this year. Looking at it reminds of one of the most important lessons I’ve ever learnt – namely that what I remember from that day isn’t the content we discussed (despite it being amazing), but it’s the feeling of ...

The Social / Broadcast Matrix

I wrote last week about ‘Broadcasting Social Media‘, and how many conferences are a contradiction in terms when their content is about Social Media, but they have no social interaction or discourse – just speakers broadcasting a social message. This got me thinking. If you can broadcast social, then that says something about the channel that is ...

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What Nestlé Should Do, In 4 Steps

If you didn’t know, Nestlé have had a rough week, which I detailed yesterday. Today’s post is a continuation: What should Nestlé do now? It’s easy to say what they should’ve done – but now that they had this mess on their hands, what is the way forward? I’ve got 4 steps for them, that if ...

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The 7 Things Nestlé Should’ve Done

UPDATE: I have also published a follow up post on What Nestlé Should Do Now.} The latest Social Media disaster happened last week as Nestlé got literally slammed on Facebook. Here’s how it happened, what lessons we can glean, and what Nestlé should’ve done:

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Mass Relationship

In the comment section of our discussion this week on Social Media not being ‘social’, Robin Dickinson and I discussed the future of conferences, namely that the future could be a future without them altogether. Robin and I have been discussing this on Skype since July and his point is, ‘why in the 21st century ...

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Do Talk Do – What Collaboration Looks Like

I’m on a warpath. I’ve decided that most of the content consumed on a daily basis is the digital equivilent of frozen ready meals that get warmed and served up in 5 minutes, before being forgotten, having added no nutrition value to the body, and being dropped out into the toilet a day later in ...

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Be Useful: The 6 Social Media Presences

http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=id=3441935&doc=6socialmediapresencetypes-100315195225-phpapp01 If you can’t see the Slideshow, click here. You can view the slideshow by itself here. Today I’m giving you a little teaser of just some of the content I’ll be going through at Like Minds Immersive on Thursday in London. I wrote an article a while ago on the 6 Social Media presence ...

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6 Classifications of Social Media Engagement

Sometimes I’m just stupid. I’ll be honest with you. So when it comes to Social Media integration and management, I like things to be clear and simple. I just want to share this simple method we have at Aaron+Gould for managing client Social Media. Perhaps you can do something with it. These are our 6 ...

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Preaching to the Converted?

You might have the feeling if you’re using Social Media that you’re preaching to the converted. I often do. Question: How many more case studies can we read? How many more times can the same common sense be reinterpreted in 5 different points? How many more summarises and digest emails can we look through for ...