A #hashtag As A Platform

I spoke at WOM UK (Word of Mouth UK Association) last Thursday about Like Minds and how Spreadability is beating Reach (you can see the slides here on slideshare.net), and one of the things that I spoke on was how the Like Minds platform is the #likeminds hashtag.

Today I’d like to just discuss a few thoughts on #hashtags as platforms, as well as point to what I think are the issues that we face with this.

Statistically, let me just point out the trend that I’m sure most of you are experiencing:

  1. More is said about you on Social Networks than on your blog comments
  2. Twitter is your main traffic source above Google
  3. Your #hashtag has more users than Twitter followers, RSS subscribers and unique visitors.

This for me means: Read More

People Don’t Remember What Was Said, They Remember How They Felt


This is a photo of me, Chris Brogan and Molly Flatt and the Like Minds Summit earlier this year. Looking at it reminds of one of the most important lessons I’ve ever learnt – namely that what I remember from that day isn’t the content we discussed (despite it being amazing), but it’s the feeling of friendship that I had.

Earlier this year I guest posted an article on Search Engine People discussing a simple framework to focus on feeling, because the reality is that when people reach the door, close the laptop, or put their head on the pillow, they don’t remember what was said, they remember how they felt.

Armed with 4 A’s, I used a restaurant as an example to explain how this is done – and you can apply this to anything: a shop, website, event, person, anything. You can read the whole thing here. The synopis briefly is that you need to consider: Read More

The Social / Broadcast Matrix

I wrote last week about ‘Broadcasting Social Media‘, and how many conferences are a contradiction in terms when their content is about Social Media, but they have no social interaction or discourse – just speakers broadcasting a social message.

This got me thinking. If you can broadcast social, then that says something about the channel that is used, and the content that is delivered through the channel. Is it the case, then, that you can have social content delivered through a social channel? Or can you have broadcast content delivered through a social channel?

Taking Pine and Gilmore’s Authenticity (affiliate link) and their Real Fake Matrix as inspiration, I’ve thr0wn together a first draft of a Social Broadcast Matrix. Lo and behold:


Read More

What Nestlé Should Do, In 4 Steps

If you didn’t know, Nestlé have had a rough week, which I detailed yesterday.

Today’s post is a continuation: What should Nestlé do now? It’s easy to say what they should’ve done – but now that they had this mess on their hands, what is the way forward?

I’ve got 4 steps for them, that if they do, I believe could turn this around for them: Read More

Mass Relationship

In the comment section of our discussion this week on Social Media not being ‘social’, Robin Dickinson and I discussed the future of conferences, namely that the future could be a future without them altogether. Robin and I have been discussing this on Skype since July and his point is, ‘why in the 21st century are we still using 1950s conferencing models?’

Many of the ideas of Social Media, like engagement, conversation, friendship, follower, social and discussion, are based around relationship. That’s the whole point: it’s social and it’s relationship.

But I notice a few things that don’t line up that I’d like your feedback on: Read More