A #hashtag As A Platform

I spoke at WOM UK (Word of Mouth UK Association) last Thursday about Like Minds and how Spreadability is beating Reach (you can see the slides here on slideshare.net), and one of the things that I spoke on was how the Like Minds platform is the #likeminds hashtag.

Today I’d like to just discuss a few thoughts on #hashtags as platforms, as well as point to what I think are the issues that we face with this.

Statistically, let me just point out the trend that I’m sure most of you are experiencing:

  1. More is said about you on Social Networks than on your blog comments
  2. Twitter is your main traffic source above Google
  3. Your #hashtag has more users than Twitter followers, RSS subscribers and unique visitors.

This for me means: Continue…

People Don’t Remember What Was Said, They Remember How They Felt


This is a photo of me, Chris Brogan and Molly Flatt and the Like Minds Summit earlier this year. Looking at it reminds of one of the most important lessons I’ve ever learnt – namely that what I remember from that day isn’t the content we discussed (despite it being amazing), but it’s the feeling of friendship that I had.

Earlier this year I guest posted an article on Search Engine People discussing a simple framework to focus on feeling, because the reality is that when people reach the door, close the laptop, or put their head on the pillow, they don’t remember what was said, they remember how they felt.

Armed with 4 A’s, I used a restaurant as an example to explain how this is done – and you can apply this to anything: a shop, website, event, person, anything. You can read the whole thing here. The synopis briefly is that you need to consider: Continue…

The Social / Broadcast Matrix

I wrote last week about ‘Broadcasting Social Media‘, and how many conferences are a contradiction in terms when their content is about Social Media, but they have no social interaction or discourse – just speakers broadcasting a social message.

This got me thinking. If you can broadcast social, then that says something about the channel that is used, and the content that is delivered through the channel. Is it the case, then, that you can have social content delivered through a social channel? Or can you have broadcast content delivered through a social channel?

Taking Pine and Gilmore’s Authenticity (affiliate link) and their Real Fake Matrix as inspiration, I’ve thr0wn together a first draft of a Social Broadcast Matrix. Lo and behold:



What Nestlé Should Do, In 4 Steps

If you didn’t know, Nestlé have had a rough week, which I detailed yesterday.

Today’s post is a continuation: What should Nestlé do now? It’s easy to say what they should’ve done – but now that they had this mess on their hands, what is the way forward?

I’ve got 4 steps for them, that if they do, I believe could turn this around for them: Continue…

Mass Relationship

In the comment section of our discussion this week on Social Media not being ‘social’, Robin Dickinson and I discussed the future of conferences, namely that the future could be a future without them altogether. Robin and I have been discussing this on Skype since July and his point is, ‘why in the 21st century are we still using 1950s conferencing models?’

Many of the ideas of Social Media, like engagement, conversation, friendship, follower, social and discussion, are based around relationship. That’s the whole point: it’s social and it’s relationship.

But I notice a few things that don’t line up that I’d like your feedback on: Continue…

Do Talk Do – What Collaboration Looks Like


I’m on a warpath.

I’ve decided that most of the content consumed on a daily basis is the digital equivilent of frozen ready meals that get warmed and served up in 5 minutes, before being forgotten, having added no nutrition value to the body, and being dropped out into the toilet a day later in the chain of useless bodily consumption.

The irony is that I’m posting content to declare a war of sorts on content, but hear me out: today I’m beginning a collaboration project that you are all invited to. Continue…

Be Useful: The 6 Social Media Presences


If you can’t see the Slideshow, click here. You can view the slideshow by itself here.

Today I’m giving you a little teaser of just some of the content I’ll be going through at Like Minds Immersive on Thursday in London.

I wrote an article a while ago on the 6 Social Media presence types, which aimed to provide some kind of model for differentiating the different ways you can run a Social Media account. The above slideshow is what an updated version that includes more examples and tighter commentary on how to run them using what I call the PRE stance (the blend of personal, relational and expertise for that presence.)

A Note on Being Useful

You’ll remember we spoke about the purpose of Social Media is to be useful. We have the phrase ‘value’ which I think can become too much like jargon – especially when asking “what is useful?” or “what is helpful?” is so much more to the point. Continue…

6 Classifications of Social Media Engagement

Sometimes I’m just stupid. I’ll be honest with you. So when it comes to Social Media integration and management, I like things to be clear and simple.

I just want to share this simple method we have at Aaron+Gould for managing client Social Media. Perhaps you can do something with it. These are our 6 classifications of social media engagement:

1. Indirect Positive Mention
2. Indirect Querying Mention
3. Indirect Negative Mention
4. Direct Positive Mention
5. Direct Querying Mention
6. Direct Negative Mention

When monitoring engagement (the first 3 are conversation about, the second 3 are conversation with), we can immedately act accordingly because we have protocols in our guidelines for what should be done under each circumstance.

One more thing: we see any engagement as an opportunity, not a threat, and our guidelines are all geared with this in mind.

Preaching to the Converted?

You might have the feeling if you’re using Social Media that you’re preaching to the converted. I often do. Question:

  • How many more case studies can we read?
  • How many more times can the same common sense be reinterpreted in 5 different points?
  • How many more summarises and digest emails can we look through for the same content packaged in new ways?
  • How many more comments can you leave saying “Great post”?
  • How many more events can you attend?