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March 2010

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A #hashtag As a Platform

I spoke at WOM UK (Word of Mouth UK Association) last Thursday about Like Minds and how Spreadability is beating Reach (you can see the slides

The Social / Broadcast Matrix

I wrote last week about ‘Broadcasting Social Media‘, and how many conferences are a contradiction in terms when their content is about Social Media, but they have

What Nestlé Should Do, in 4 Steps

If you didn’t know, Nestlé have had a rough week, which I detailed yesterday. Today’s post is a continuation: What should Nestlé do now? It’s easy

Mass Relationship

In the comment section of our discussion this week on Social Media not being ‘social’, Robin Dickinson and I discussed the future of conferences, namely

Be Useful: The 6 Social Media Presences

http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=id=3441935&doc=6socialmediapresencetypes-100315195225-phpapp01 If you can’t see the Slideshow, click here. You can view the slideshow by itself here. Today I’m giving you a little teaser of

Preaching to the Converted?

You might have the feeling if you’re using Social Media that you’re preaching to the converted. I often do. Question: How many more case studies