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May 2010

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Spreadability and Guidance vs Governance

If you can’t see the above video, click here, or watch it directly. I had a great chat with Sam Ford from MIT yesterday about

Are You a King, or a King-Maker?

I wrote yesterday about my dear friend Trey Pennington who I described as a king-maker. People really liked the analogy of being a king or

What Have You Bought, Because of Social Media?

We had a great discussion on yesterday’s post, where I shared a video and we debated whether or not it made you buy the product

How to Sell, Today (With Video Example)

http://vimeo.com/9357984 If you can’t see this video, click here, or watch it directly on Vimeo. My wife shared this video with me yesterday, so I

People, Not Parts

The Dream Team – hanging out with some of the people at the Like Minds Summit 2010 at Bovey Castle. Around the end of the

Model: The 7 Levels of Participation

The above model is something I’ve been thinking about for a while – and would love to now think through with you – that aims

My Like Minds Slides on Spreadability at WOM UK

http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=id=3565713&doc=spreadabilityvsreach-100326135459-phpapp02 If you can’t see the slides above, click here, or view them on Slideshare. I spoke at the Word of Mouth UK Association earlier

4 Things Charities Can Learn from Christian Aid Week

If you can’t see the video above, click here, or watch it directly on YouTube. I got an email last week from Sally Douglas from

Let Attendees Be Participants

I wrote a while ago about the issue with Social Media events being that they aren’t Social. I suggested a few reasons why this is

Polarising People: How Far Is Too Far?

If you can’t see the video above, click here, or watch it directly on YouTube. This video above is one of my favourites — by