The 4 Universal Social Gifts
Be social by giving these gifts
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March 2011
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What You Learn in 4000 Comments
Today we hit 4000 comments exactly. I only mention it because I’ve never noticed it being dead on a thousand before, but it got me
Keeping a Good To-do List
I used to think that keeping a to-do list was a common thing but actually it is very uncommon. What’s even less common is to
Keep It Simple, or You’re Stupid
Have you ever made the mistake of making something too complex? I remember when I was about 12 years old at school and we did
How to Write SMART Emails
Perhaps the largest time suck in the world of emails is responding to emails to get more information. This is unfortunately because most people’s emails
Buyology: The Logo Is Broken
Every wondered how you know an advert is for a product without seeing the logo or the product? One of the hot new trends in
We Are the Future
I like this video about what the next generation are going to be like to engage with. My favourite line “We expect to be able
How to Make Meaning
Yesterday we asked whether our brands are making meaning after examining the progression of brands from functional, to aspirational, and now to meaningful. Today: how
Productivity vs Creativity and the Creative’s Problem
We need to get things done. And there was a point in my life 2 years ago when the book, Getting Things Done literally saved my
Your Brand: Is It Making Meaning?
Most brands don’t compel people. Today we’re going to look at shift in the consumer mindset that demands that brands who want to go somewhere