All posts by Scott Gould

How to Engage Stakeholders

Of all the engagement scenarios in the world, stakeholder engagement is notoriously one of the hardest. It is a massively tricky process because when it comes to having a stake in something, people are rightly precious about it, and have their own desires and intentions for the project or entity at large. Essentially, everyone has their ...

Showcase Strategy: Engaging by putting people in the show

In this short, 3-minute video, I explain how one of the most powerful engagement strategies works. I call it “Showcase Strategy”, and I’ve used it successfully many, many times. I first learned about it when I was 20 – which is what I share in this video! The idea When we showcase people in something, ...

Why I don’t watch TED Talks

My short, humorous tale of why I don’t watch TED Talks… because they are bad for my health!

More is not more

More followers does not equal more value. More activity does not equal more result. More stuff does not equal more contentment. It might, but it doesn’t necessarily. By walking the essentialist lifestyle I have discovered all the more (!) that more is not more. In the words of the author Greg McKeeown, I’m on the disciplined ...

How to ask for, and get, the right amount of participation

If you want people to engage with you, you will need to create opportunity for participation; it’s how engagement is ‘paid’ for. As I like to say, participation is the currency of engagement. However, a recurring mistake with participation is to expect too little or too much: Ask for too much participation, and fatigue quickly sets in. ...