Category: Engagement

This category details my journey of thinking about engagement, participation, interaction, and the psychology that underpins it all.

Showcase Strategy: Engaging by putting people in the show

In this short, 3-minute video, I explain how one of the most powerful engagement strategies works. I call it “Showcase Strategy”, and I’ve used it successfully many, many times. I first learned about it when I was 20 – which is what I share in this video! The idea When we showcase people in something, ...

How to ask for, and get, the right amount of participation

If you want people to engage with you, you will need to create opportunity for participation; it’s how engagement is ‘paid’ for. As I like to say, participation is the currency of engagement. However, a recurring mistake with participation is to expect too little or too much: Ask for too much participation, and fatigue quickly sets in. ...

Engagement Is About Maximising Value

Marketing or hiring is about getting new relationships, but engagement is about doing more with the relationships you already have. That’s engagement: it’s about maximising existing relationship, to get more value out of them. It wholeheartedly seeks value over volume. A few implications, then: A brand knows that engaged customers are worth 300% more, for instance. ...

The power of an invitation

Engagement literally means a bond. Well, you can only create a bond if both people play their part in the process, and you can only play your part if you’re invited to do so. The opposite of an invitation is information. This is where you are not invited to participate, but instead expected to understand. Many engagement ...

A Standard Model for All Engagement

In this 18 minute video, I take the time it would normally take to watch a TED Talk to explain the three stages of engagement, using my Ampersand Model. For my regular readers and blog community, do note (!) this is a first draft, so any feedback is welcome!

What I Learned About Creating Advocates from Leading a Church

If someone asks me how they create advocates, I immediately point them to church. For many years I was a minister, and everything I know about advocacy I learned during that time. In fact, it’s my contention that unless we understand advocacy in an offline, non-commercial context, we won’t get in an online or a commercial ...

The Definition of Engagement

For the last 8 years I have been studying engagement, although it’s for less than two years that have I actually used the word engagement to describe what it was I was thinking about. (Back in 2009 I was calling it ‘the social method’.) Part of the problem with describing it back then, and indeed describing it ...

The 3 Stages of Engagement: An Introduction

Engagement is a big word in purpose-driven business. In fact, it’s a big word altogether: marketers speak of brand engagement, internally companies talk about employee engagement, while in membership organisations or local government they aim for community engagement. Even consultants, such as I, get engaged to work on a project. That’s to say nothing of ...

How HMRC runs engaging webinars

In this article we will briefly look at the current state of webinars before we analyse a webinar run by HMRC (the UK tax office), and how you can replicate that on your own webinars. We’ve all been on more webinars that we can remember, yet few of them were probably memorable. That’s because the format that ...

Three Strategies to Increase Engagement

In this short video, I discuss three ways that you can increase participation. This is important because participation is the currency of engagement. Engagement is not something you create in a moment, rather it is the effect of what you’ve created in the moment; the description of the moment, if you will. The way we ...