Category: Engagement

This category details my journey of thinking about engagement, participation, interaction, and the psychology that underpins it all.

How to Engage Stakeholders

Of all the engagement scenarios in the world, stakeholder engagement is notoriously one of the hardest. It is a massively tricky process because when it comes to having a stake in something, people are rightly precious about it, and have their own desires and intentions for the project or entity at large. Essentially, everyone has their ...

Showcase Strategy: Engaging by putting people in the show

In this short, 3-minute video, I explain how one of the most powerful engagement strategies works. I call it “Showcase Strategy”, and I’ve used it successfully many, many times. I first learned about it when I was 20 – which is what I share in this video! The idea When we showcase people in something, ...

How to ask for, and get, the right amount of participation

If you want people to engage with you, you will need to create opportunity for participation; it’s how engagement is ‘paid’ for. As I like to say, participation is the currency of engagement. However, a recurring mistake with participation is to expect too little or too much: Ask for too much participation, and fatigue quickly sets in. ...

Engagement Is About Maximising Value

Marketing or hiring is about getting new relationships, but engagement is about doing more with the relationships you already have. That’s engagement: it’s about maximising existing relationship, to get more value out of them. It wholeheartedly seeks value over volume. A few implications, then: A brand knows that engaged customers are worth 300% more, for instance. ...

The power of an invitation

Engagement literally means a bond. Well, you can only create a bond if both people play their part in the process, and you can only play your part if you’re invited to do so. The opposite of an invitation is information. This is where you are not invited to participate, but instead expected to understand. Many engagement ...