Category: Ideas & Frameworks

A Standard Model for All Engagement

In this 18 minute video, I take the time it would normally take to watch a TED Talk to explain the three stages of engagement, using my Ampersand Model. For my regular readers and blog community, do note (!) this is a first draft, so any feedback is welcome!

What I Learned About Creating Advocates from Leading a Church

If someone asks me how they create advocates, I immediately point them to church. For many years I was a minister, and everything I know about advocacy I learned during that time. In fact, it’s my contention that unless we understand advocacy in an offline, non-commercial context, we won’t get in an online or a commercial ...

The Definition of Engagement

For the last 8 years I have been studying engagement, although it’s for less than two years that have I actually used the word engagement to describe what it was I was thinking about. (Back in 2009 I was calling it ‘the social method’.) Part of the problem with describing it back then, and indeed describing it ...

The 4 Universal Social Gifts

Every wondered what the 4 categories of things that you can do on Twitter, or say to a friend, or provide to a team as a leader? In their book First Impressions (aff link), Ann Demararis and Valerie White (an exceptional read on the subject of making first impressions), they list four universal social gifts that we ...

If it doesn’t Spread, it’s Dead

Want to learn why if you content doesn’t spread it’s dead, and how to make it spread? Read on. You’ve heard me bang on before about spreadability vs reach. I arrogantly thought that I had come up with the concept, but I found out in the middle of last year that Henry Jenkins and Sam Ford had ...

Presentations vs Participations

We learn by engaging, asking questions, getting our heads around an issue, right? Then why are conferences full of one way presentations? I clipped this article over a year ago and was re-reading it today, called Presentations vs Discussions. In it, Fred Wilson makes the case that those exceptional class room experiences, those board room meetings that really ...

If you’re not talking, you’re not learning

In preparing for our Like Minds itinerary this year, I’ve been thinking again about how people learn and how events should help them learn. In particular, I’ve been thinking about a diagram I blogged about almost a year ago now: This is the cone of learning by Edgar Dale, which says that we remember 10% ...

The Warmth And The Light

Light might bring someone to you, but it’s warmth that keeps them. When it comes to church in particular, people don’t just want great direction – as in teaching, a well run service, professional handouts, great songs – they want connection – the warmth of friends, family, shared interest, prayer groups, etc. Consider your blog. ...

PR 2010

If you’ve arrived at reading my blog for the first time, or the first time this week, then you’ve come in the middle of a discussion on what I’m currently calling New PR, probably until a far buzzier word gets made up. This diagram above is how I see New PR working in 2010. Let me ...

Social Innovation, Broadcast Duplication

We talked yesterday about Innovation Over Tradition, but there is a danger is that in not understanding what the ‘traditions’ here are, and then moving away from anything that doesn’t seem ‘techie’ or ‘new’. I believe that Social (the mindset before the media) is our default form of communication. Two ears, one mouth. Can’t follow ...