Category: Muse & Views

How To Humanise Campaigns

On Monday 15th November 2010, I’ll be in London speaking at the Social Not For Profit Summit, organised by the most excellent Barry Furby. It’s a

Who Is Your Phyllis Wills?

Recently, a woman by the name of Phyllis Wills passed away. Type her name into Google, and you’ll find nothing about her. Ask people on the

Social Media 101: Answer Your Email

answer email = good = engagement not answer email = totally,without doubt, unacceptable = no engagement #saynomore Words by Michelle Rodger. Follow her on Twitter.


I think one of the greatest gifts you can give someone is exposure to new things. Exposure opens the mind, giving it new possibilities and

What Is The Defining Factor For Success?

I’m not necessarily talking about financial success. What is the defining factor that separates success from failure, in a marriage, a business, an idea, a friendship, etc?