How to Make Meaning
Yesterday we asked whether our brands are making meaning after examining the progression of brands from functional, to aspirational, and now to meaningful. Today: how
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Your Brand: Is It Making Meaning?
Most brands don’t compel people. Today we’re going to look at shift in the consumer mindset that demands that brands who want to go somewhere
The 5 Innovations of the App Store
Apple have now launched the Mac App Store – the translation of the hughely successful App Store designed to deliver apps for the iPhone and the
Steve Jobs on Apple and Value, in 1997
Has your brand lost power in an over-saturated market? With thanks to Trey Pennington, this short little video from Steve Jobs back in 1997 provides exceptional insight
Making It Matter
I engaged with the participants at IYCF 2010 is Pakistan this week, telling them to Scatter, Gather, Matter. Whilst I’ll be posting a video next
What the New Facebook Groups Mean for Community
Yesterday Facebook released a new version of Groups. So what? Well firstly, phew!, finally Groups and Pages are different again and groups appear to have
Understanding Value in a Share-Economy
We had a discussion recently on sharing and creating content, and I asked the question “are you afraid to give it away?” There were some
Ecosystems: Riding on Them, and Creating Them
My friend Chris Brogan wrote a thinking peice last month on “Amazon and the Kindle Conspiracy” that many overlooked but I think warrants a deeper
B2B & Social Media: Provide a Solution
You’ve probably heard at one point or another the question “does Social Media work for B2B?” Perhaps you’re even asking it yourself. One of the
Social Innovation, Broadcast Duplication
We talked yesterday about Innovation Over Tradition, but there is a danger is that in not understanding what the ‘traditions’ here are, and then moving