1. First of all, communicate simply
Make it simple. Leave no room for confusion. Once you've done that, only then can you add crafted langauge and distinctive ideas on top.
2. Connect through commonality
People engage with what they share something in common with. For instance, demographics, values, ambitions, shared history, shared challenges, geography, similar life situations, etc.
3. Just get talking now!
Don't procrastinate or wait for perfection, because by doing that you miss out on the best bit: people like the journey, not just the destination. So start talking, and take them on the journey