Category: Events & Experiences

No More Big Events?

Yesterday Seth Godin rocked the boat with another post that many people disagree with: No More Big Events. This short post said that big events

What The World Needs Now

This on the BBC is interesting. It’s a short clip of delegates at TED saying what they think ‘what the world needs now’ in 18

The Basics Of Expectation Management

Yesterday we went through The Pyramid Of Expectation, and understanding how providing compelling experiences (or failing and providing awful ones) is based on your ability

The Pyramid of Expectation

So, I made a bit of a mistake yesterday. I wrote a 3,000 word essay on suspense and brand mystery, rolling in far too many case studies,

Experience: Today’s Currency

When you go into Starbucks what are you buying? A product? A good? A service? Or are you indeed buying something far greater than coffee?