Engage with young people in Somerset via social media to get them enrolled in an extreme driving course that through a head-fake teaches safer driving skills.
What We Did
We used Twitter to find young people in the region, and increased the follower and engagement count on both the existing Twitter and Facebook accounts many times over (we forget the precise number).
We also have to ensure that the campaign had relevant policies in place as we were working with young people. A social media policy was created which was simple but effective in flagging different interactions.
500% increase in social media engagement