The Value of a Value Approach

You all know that I am sold out on having a value-based approach to, well, just about everything. A value based approach is about giving more of you to people and developing deeper relationships, rather than having your thumbs in 101 pies. By not giving lots of little, but less of more, you can build ...

What I Learned From Chris Brogan

When we had Chris over for the Like Minds Conference in February, I had the pleasure of watching Chris operate and also spending some time with him too. I have no doubt that many cynical Brits were waiting to see if he’d walk the walk and be as social as he tells everyone to be. ...

How I Profile A Community’s Participation To Inform Next Actions

NOTE: This will take you about 15 minutes to read and look at. I spent Monday working with a local publishing house carrying out a mix of consultation-via-workshop, in which by teaching my frameworks and case studies, we workshop the content and create a strategy for the company. It’s very much the same as what we ...

Video: Unmarketing

If you can’t see the video above, click here, or watch it on Vimeo. I watched this video this week by Scott Stratten (regularly known as @unmarketing), which is an hour long presentation on what Social Media is really about: social – a.k.a. relationship. You know I don’t do this often – so given that ...

Lessons from Helsinki: Kill the Speaker / Attendee Divide

The best bit about Like Minds Conversation Helsinki was when the panel got up and crossed the invisible divide that separates speaker and attendee, and began chatting with the people in the crowd like equals. Because guess what, that’s what they are: equals. Almost a year ago, when I was forming the ideas for Like Minds, I ...

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