The Definition of Engagement

For the last 8 years I have been studying engagement, although it’s for less than two years that have I actually used the word engagement to describe what it was I was thinking about. (Back in 2009 I was calling it ‘the social method’.) Part of the problem with describing it back then, and indeed describing it ...

The 3 Stages of Engagement: An Introduction

Engagement is a big word in purpose-driven business. In fact, it’s a big word altogether: marketers speak of brand engagement, internally companies talk about employee engagement, while in membership organisations or local government they aim for community engagement. Even consultants, such as I, get engaged to work on a project. That’s to say nothing of ...

The Difference Between Mentoring vs Coaching

I like knowing the precise differences betweens words and ideas, especially if I can put them into a framework. Imagine my delight, then, when Andrew Holland clarified for me the difference between mentoring and coaching: Mentoring is guiding someone along the same journey you’ve taken Coaching is helping someone find their way on the journey they’re ...

Review: Oversubscribed, by Daniel Priestley

Can you escape market fluctuation by creating your own micro market? By oversubscribing interest in your offering, you can control the demand and supply chain for your own mini market. In this review I explore how Daniel Priestly suggests we do this in his 2015 book, Oversubscribed.

How HMRC runs engaging webinars

In this article we will briefly look at the current state of webinars before we analyse a webinar run by HMRC (the UK tax office), and how you can replicate that on your own webinars. We’ve all been on more webinars that we can remember, yet few of them were probably memorable. That’s because the format that ...

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