Hi, I’m Scott
I’m an author, speaker and advisor who helps Global 500 companies build enduring connections with their customers.
My book, The Shape of Engagement, is due out on 22nd September.
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Frameworks & Models
I love to create frameworks as ways of understanding something, and being able to do it better. I truly believe that there’s nothing as practical as a good theory, because it empowers you in so many ways. So here’s my frameworks, most of which are about engagement.
The Four Fields of Engagement - A model to explain the various types of engagement
A Standard Model for All Engagement - How engagement works, in 18 minutes
What I Learned About Creating Advocates from Leading a Church - Three things that make for religious-like advocacy
The Definition of Engagement - You need to know what engagement is, before you can increase it
The 3 Stages of Engagement: An Introduction - The way that engagement has always worked
The 4 Universal Social Gifts - Be social by giving these gifts