How HMRC runs engaging webinars

How HMRC runs engaging webinars

In this article we will briefly look at the current state of webinars before we analyse a webinar run by HMRC (the UK tax office), and how you can replicate that on your own webinars.

We’ve all been on more webinars that we can remember, yet few of them were probably memorable. That’s because the format that most webinars run by is truly horrid. But in a recent experience that I had, I have discovered you can learn a good deal about running a highly engaging webinar from HMRC.

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Review: The Slight Edge, by Jeff Olson

Review: The Slight Edge, by Jeff Olson

This is my review of The Slight Edge by Jeff Olson. I’ll be looking at it’s overall message, and picking out the points that were most relevant to me, in the hope that we can spark some discussion off of that.

In late 2015 my friend Robert Clay told the participants of the first Ampersand Club a story about a father who has two grownup children. He offers them both a choice: have a million dollars cash today (hey, he’s American), or have one penny, but the value of that sum will be doubled everyday.

As you can might guess, one child takes the million and it destroys him/her, whereas the other takes the one penny, and by day 30, they have become a millionaire many times over.

It turns out this story is from The Slight Edge, the book Robert recommended that evening that we go away and read. And I did go away and read it… 7 months later.

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‘Small and social’ vs ‘big and broadcast’

‘Small and social’ vs ‘big and broadcast’

Last night I came upon the phrase ‘small and social’ while reflecting on Brennan Dunn’s DYFConf in Europe.

Brennan ran a very different type of conference, which as you would expect, was an immersive, engaging experience and therefore very transformational.

Yet, this happened in some part by accident, because initially he wanted 100 people to be at the conference. It became clear to him as he was marketing the event and fewer bookings were coming in than he expected that he would have to adjust his expectations to a smaller group… and yet… this worked to his advantage.

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