— B. Joseph Pine II, author of The Experience Economy (Harvard Business Review Press)
"Relationships matter. In the early days of Twitter we did all we could to build enduring connections with users — and it worked. This book shows you how to do the same."
— Claire Diaz-Ortiz, award-winning author (One Minute Mentoring, Twitter for Good) and Silicon Valley innovator
"…a guide useful for any executive or individual seeking to understand the fundamental elements and importance of engagement"
— Bruce Bolger, President of The Enterprise Engagement Alliance
