Hi, I’m Scott. I’m an engagement strategist.
I help organisations get their communities and customers highly engaged. I love this stuff: I’ve helped thousands of people engage better.
Why bother with engagement?
Because an engaged customer or community member is 300% more valuable per year than an average one, plus you’re already engaging: it’s whether you do it well or not!
Want free weekly engagement advice?
Plus you’ll get my free 5-day email course :-)
Frameworks & Models
The Four Fields of Engagement - How all the types of engagement out there fit together
A Standard Model for All Engagement - https://www.youtube.com/watch?v=ItWd4uzH2rY In this 18 minute video, I take the time it would normally take to watch a TED Talk to … Continue reading A Standard Model for All Engagement 
What I Learned About Creating Advocates from Leading a Church - If someone asks me how they create advocates, I immediately point them to church. For many years I was a minister, … Continue reading What I Learned About Creating Advocates from Leading a Church 
The Definition of Engagement - For the last 8 years I have been studying engagement, although it's for less than two years that have I … Continue reading The Definition of Engagement 
The 3 Stages of Engagement: An Introduction - Engagement is a big word in purpose-driven business. In fact, it's a big word altogether: marketers speak of brand engagement, … Continue reading The 3 Stages of Engagement: An Introduction 
The 4 Universal Social Gifts - Every wondered what the 4 categories of things that you can do on Twitter, or say to a friend, or … Continue reading The 4 Universal Social Gifts 
If it doesn’t Spread, it’s Dead - Want to learn why if you content doesn’t spread it’s dead, and how to make it spread? Read on. You’ve … Continue reading If it doesn’t Spread, it’s Dead
Communication & Messaging →
The power of an invitation - Engagement literally means a bond. Well, you can only create a bond if both people play their part in the process, and … Continue reading The power of an invitation 
Video: Chrysler Creates a Common Enemy - Never underestimate the power of having an enemy to unite people. And certainly never underestimate how much the underdog brings … Continue reading Video: Chrysler Creates a Common Enemy - The 4 Universal Social Gifts - Every wondered what the 4 categories of things that you can do on Twitter, or say to a friend, or … Continue reading The 4 Universal Social Gifts
Keep it Simple, or you’re Stupid - Have you ever made the mistake of making something too complex? I remember when I was about 12 years old … Continue reading Keep it Simple, or you’re Stupid 
Buyology Lesson 1: The Logo is Broken - Every wondered how you know an advert is for a product without seeing the logo or the product? One of … Continue reading Buyology Lesson 1: The Logo is Broken
Community →
Engagement Is About Maximising Value - Marketing or hiring is about getting new relationships, but engagement is about doing more with the relationships you already have. … Continue reading Engagement Is About Maximising Value - What I Learned About Creating Advocates from Leading a Church - If someone asks me how they create advocates, I immediately point them to church. For many years I was a minister, … Continue reading What I Learned About Creating Advocates from Leading a Church
Review: Oversubscribed, by Daniel Priestley - Can you escape market fluctuation by creating your own micro market? By oversubscribing interest in your offering, you can control the … Continue reading Review: Oversubscribed, by Daniel Priestley 
What you learn in 4000 comments - Today we hit 4000 comments exactly. I only mention it because I’ve never noticed it being dead on a thousand … Continue reading What you learn in 4000 comments 
Video: We Are The Future - I like this video about what the next generation are going to be like to engage with. http://www.youtube.com/watch?v=P81bb0Tzwbo My favourite … Continue reading Video: We Are The Future 
Video: Put People in the Story - I thought this video was a really great example of promoting a product by putting people in the story. https://www.youtube.com/watch?v=XgC3zjNH1oU … Continue reading Video: Put People in the Story
